Lewis Burik is the co-founder and CEO of DubClub, a content marketplace that connects sports betting experts, known as cappers, with the millions of bettors who want to follow their picks.

https://dubclub.win/

In his second appearance on Under the Number, and the first repeat guest in show history, Lewis breaks down how prediction markets like Kalshi and Polymarket have reshaped sports betting, why 97% of bettors lose over the long run, and how DubClub turns the rare 3% who win into seven-figure subscription businesses.

→ The emergence of prediction markets and why 85% of Kalshi and Polymarket volume is sports

→ Why sportsbooks limit and ban winning bettors, and how that pain point created DubClub

→ The capper spectrum, from UFC tape junkies to model builders to correlation and expected-value hunters

→ The three fundamentals of sustainable betting: price shopping, bankroll management, and tailing the right expert

→ DCTV, why video converts better than anything, and the road toward a DubClub network

→ Kevin Roth the weather capper, KBO, esports, and the niche markets that quietly print

→ The regulatory picture, Minnesota's Kalshi crackdown, and why DubClub sits insulated from it

→ Billy Walters, Phil Mickelson, and the discipline that separates long-term winners

Check out Skybox: www.skyboxmedia.com

Substack: www.underthenumber.substack.com

YouTube: www.youtube.com/@underthenumberpod

Spotify: https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733

#SportsBetting #PredictionMarkets #DubClub #SportsBusiness #CreatorEconomy #Kalshi #Polymarket #UnderTheNumber #Skybox

Barrick Prince is the Co-Founder of Creator Sports Network, a network of live digital content creators broadcasting live sports the way NBC, ABC, and Fox once built national reach through hundreds of local affiliate stations.

A 20-year television veteran who was inside Twitch when COVID hit, Barrick breaks down the "Live Social Creator Window", a brand new category of broadcast rights his team legally defined and is currently the only company in the world licensing.

On this episode of Under the Number, we cover:

→ Why creators are the new affiliate stations, and how that makes a TV network infinitely scalable without FCC geography

→ The Live Social Creator Window: inventing a broadcast rights category from scratch and writing it into league contracts

→ How CSN turns off-the-books young viewers into a brand new revenue line for leagues and rights holders

→ The Samsung activation that makes a YouTube stream look like you are watching on a Samsung TV

→ Why Mr. Beast, iShowSpeed, and xQc replaced Tom Cruise and Julia Roberts as the new superstars

→ Periscope, Justin.tv, and the timing that finally made IRL live streaming work

→ The 15-year-old math problem every league is quietly ignoring

Get off the sidelines—subscribe to Under the Number on Substack:

Watch on YouTube → https://youtu.be/6jU5WWHB9b0

Watch on Spotify → https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp

Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/under-the-number/id1730764733

Check out Skybox → https://www.skyboxmedia.com/

#CreatorSportsNetwork #LiveStreaming #UnderTheNumber #SportsBusiness #CreatorEconomy

Matthew Lloyd-Thomas led the acquisition of The Athletic at The New York Times. He helped turn the paper into the essential subscription bundle in the English-speaking world. He earned his first partnership by hanging with a founder's fittest guide on a brutal climb outside Barcelona. Now he is building Milky Way Park.

I sat down with Matthew on site at his New York office to walk through the whole arc. We get into the model behind Milky Way Park, why authenticity in the field cannot be manufactured, and the third thing that defines a person's identity. Matthew also breaks down what he learned from the Sulzbergers about thinking in decades, why this is fundamentally a people business, his read on the offline economy as AI accelerates, and where he wants to take this next, from surfing to fly fishing. A clear-eyed look at building the home for the world's best sports and adventure experiences. Listen on Spotify and Apple. Read the full breakdown on Substack.

Chapters:00:00 Milky Way Park in one sentence00:34 The essay that started it01:11 The Athletic deal at the New York Times02:26 Building the Times bundle04:22 What he learned at TCG and the third thing about identity07:49 Relentless curiosity and the firm's DNA09:02 Meeting Greg Mazlin and finding the right backers10:51 The Milky Way Park model12:34 Becoming a cyclist for life13:34 Earning his stripes with Peter Thomson17:20 Speaking to the avid athlete18:52 Leveling up with Alpenglow and Adrian Ballinger22:00 The five-year plan to Everest23:51 Backroads and thinking in decades25:27 Bike in Italy or Italy by bike26:54 Healthspan, longevity, and affinity groups28:02 A convergence of mega trends29:30 It is all about the people30:51 What is next: surfing, fly fishing, trail running33:30 Family-run businesses and keeping the soul36:23 Long-term stewardship and earning a founder's trust38:55 Rapid fire: scuba diving40:28 The one must-do bike climb41:23 The most awe-inspiring place he has seen42:14 Inside a top-tier trip

Subscribe to Under the Number:→ Substack: https://underthenumber.substack.com/→ YouTube: https://www.youtube.com/@UndertheNumberPod → Spotify: https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp→ Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733

#UnderTheNumber #SportsEconomy #SportsBusiness #MilkyWayPark #ThePresencePremium #ExperienceEconomy #AdventureTravel #Cycling #Climbing #ExperientialHospitality

Gary Spitalnik has been to 26 consecutive Super Bowls. He co-wrote a song they still play at Madison Square Garden. He helped build Marquis Jet and Wheels Up, two brands that opened private aviation to a whole new market. Now he is building REAL.

I sat down with Gary on site in New York to walk through the whole arc. We get into what the top of the market actually wants in 2026, why authenticity cannot be manufactured, and how REAL turns the Rao's and McSorley's popups at the Super Bowl, the Masters, and the Ryder Cup into a business. Gary also breaks down his read on AI and the rising premium on human intelligence, the Thrive Eternal bet on the San Francisco Giants, and the cross-country Amtrak saga that became one of his all-time stories.

A masterclass in experiential hospitality from one of the best to ever do it.

Listen on Spotify and Apple. Read the full breakdown on Substack.

Chapters:

00:00 Why he has so many stories

00:36 On site in New York at REAL

01:05 The career arc, chapter by chapter

03:40 REAL as the culmination

06:50 The Rao's popup and a 130-year-old institution

11:07 McSorley's in Augusta and real authenticity

12:13 What a REAL build actually looks like

14:30 It is all about the people

14:57 What he learned from Jesse Itzler and Kenny Dichter

25:37 AI is here. The premium is on human intelligence26:35 Ari Emanuel, Mark Shapiro, and the MARI bet

27:50 26 Super Bowls and the ceiling on premium

28:48 The Wheels Up Super Saturday tailgate

30:43 What 25 years has changed about Super Bowl week

34:24 Marquis Jet, Wheels Up, and Real Jet

37:07 Thrive Eternal and the Giants

41:29 Advice for anyone starting a league or festival

44:17 Do not let them see you sweat

47:10 The Amtrak story

51:12 Build your life resume

51:39 The one event everyone should have on their list

Subscribe to Under the Number:

→ Substack: https://underthenumber.substack.com/

→ YouTube: https://youtu.be/6CFb_Fovzy0

→ Spotify: https://open.spotify.com/episode/0i7avYEydRU3SataONB8C7?si=zgclKJ_QQKeiiyb0-h1AkA

→ Apple Podcasts: https://podcasts.apple.com/us/podcast/ultra-premium-hospitality-built-on-sport-gary-spitalnik/id1730764733?i=1000770792660

#UnderTheNumber #SportsBusiness #SportsHospitality #UnderTheNumber #REALSLX #ExperientialMarketing #PrivateAviation #SportsEconomy #TheMasters #SuperBowl

Brent Peus joins Sid Balaga and Suraj Peramanu of The 4th Quarter at their studio in the Courtside VC office for a crossover conversation on building new media properties for the sports business crowd. The 4th Quarter (newsletter + newscast, backed by Courtside) and Under The Number (media property of Skybox) represent two complementary bets on what's next for sports business media. Recorded in New York City.

The thesis: there are roughly 100 people in their 20s who are going to run the sports business industry, and they all know each other. This is a conversation between three of them about the opportunity for a new generation of operators.

What's covered:

→ Why TBPN became the template for niche business media and what its acquisition signals

→ The "100 people" theory of who actually runs sports business

→ Why legacy sports media companies can't ship new products at startup speed

→ Substack vs. Beehiiv vs. building your own platform

→ Research grade vs. entertainment-driven content and how to balance both

→ The case for building in public and shipping imperfect product

→ Turpentine, Erik Torenberg, and the playbook for stacking niche shows into a network

→ Why the next wave of sports careers will come from builders and emerging leagues, not the traditional path

→ Shoutouts to Patrick O'Shaughnessy, Molly O'Shea, Market Bubble, and the broader new media ecosystem.

Guests featured on Under The Number include the McCourty twins, Cooper Manning, Seth Wickersham (ESPN), Kyle Rudolph (NFL / Alltroo), CiCi Bellis (Pro tennis, Cartan Capital), Marques Colston (Champion), Jason Illian (Dude Perfect / Highmount Capital), Terrence Murphy (Synergy Sports Capital w/ Reggie Bush), Pete Wilson (Grass League), Ryan Girardot (Cerebro Sports), and Dylan Robbins (Lucra).

Subscribe to Under The Number:

→ Substack: https://undertheumber.substack.com

→ Spotify: https://open.spotify.com/episode/33jZvtNEiXYo6tMgDwhHJx?si=1W4SlhodQCiywBqIf3ZIJw

→ Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733?i=1000769663455

Subscribe to The 4th Quarter:→ https://www.thefourthquarter.co/

#SportsBusiness #NewMedia #SportsMedia #CreatorEconomy

Get off the sidelines—subscribe to Under the Number on Substack: https://underthenumber.substack.com/

Carter Westfall is the Co-Founder and CEO of Natural Selection Tour (NST), the outdoor action sports platform he's building alongside snowboarding icon Travis Rice. Joined by guest co-host Matthew Jester (CNC Partners), Brent Peus unpacks how NST is counter-positioning against the X Games (now owned by MSP Sports Capital under CEO Jeremy Bloom), Shaun White's Snow League, and the World Surf League (Dirk Ziff) by building a brand-first platform rather than a league. Carter walks through his winding career from Wall Street to the Sacramento Kings, the NBA league office under David Stern and Adam Silver, the Beijing and London Olympics, and the PAC-12's China expansion with Joe Tsai, before partnering with Travis Rice to fill the void in elite, mountain-based snowboarding competition.

→ Why Mother Nature is the main character of the NST brand

→ The Teton Ridge / TWG Global comp and why NST is a platform, not a league

→ How Red Bull, Yeti (Matt Reintjes, Bill Neff), and GMC came on as anchor partners

→ The three-bucket business model: content, experiential, and commerce

→ Inside the events: Revelstoke, Jackson Hole, Queenstown, Micronesia, and a South Africa surf event on deck

→ The destination hospitality fund ($30-50M) targeting heli operations and boutique adventure lodges

→ Powder Mountain (Reed Hastings), Patience Capital Group in Myoko Japan, and Bald Face as the comp

→ The "Natty Selects" derivative brand and a surf-meets-Survivor episodic concept with Skydance/Paramount

→ $15M raised across convertibles and a Series Seed, Series A closing mid-June

→ Matthew Jester on cultural capital, Rick Hess's CAA-to-TPG track record, and why NST fits the thesisWatch on Spotify → Listen on Apple Podcasts → Check out Skybox → https://www.skyboxmedia.com#surf #ski #bike #actionsports #UnderTheNumber #SportsBusiness

Watch on YouTube → https://youtu.be/BHthoUe-BvU

Watch on Spotify → https://open.spotify.com/episode/4mtedvVZPoLeQJwT5WQMra?si=E_ersxSnQv6lQHHEQOXotg

Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/mother-nature-is-the-main-character-natural-selection/id1730764733?i=1000768576107

Check out Skybox → https://www.skyboxmedia.com

#surf #ski #bike #actionsports #UnderTheNumber #SportsBusiness

Devin McCourty is an analyst for NBC's Football Night in America and Westwood One. A 2009 first-round pick from Rutgers, he spent his entire 13-year career with the New England Patriots before retiring in March 2023 — winning three Super Bowls, starting 205 games, recording 35 interceptions, and serving as team captain for 12 of those 13 years. A four-time Walter Payton Man of the Year nominee, he co-founded the "Tackle Sickle Cell" campaign with his twin brother Jason, raising over $2.5 million.

Jason McCourty also played 13 NFL seasons, retiring in May 2022 after winning a Super Bowl alongside Devin in 2018 — making them the first twins to win a championship together. Drafted out of Rutgers in 2009, he now serves as a game analyst for CBS Sports and Westwood One, and is a regular on NFL Network's Good Morning Football. He sits on the Boston Medical Center Philanthropic Trust and co-founded "Tackle Sickle Cell" with Devin.Recorded at the Pro Athlete Community (PAC) Accelerate Conference, this conversation goes deep on the operator playbook: how the McCourtys screen deals, build personal brands, advise young players, and navigate the identity shift that comes when the game ends.

On this episode of Under the Number, we cover:

→ The "black trash bag" moment and how Jason and Devin each processed retirement differently

→ How the McCourty's screen inbound deals and use their network of funds, family offices, and advisors as multiple sets of eyes

→ Why young athletes underestimate how much founders and operators want to talk to them

→ The personal brand playbook: be yourself, own your voice, build everywhere

→ Legacy 25: connecting venture capital to college programs in the NIL era

→ The earners-to-owners shift inside NFL locker rooms — and how NIL changed the conversation

→ The operators they look up to: Curtis Martin, Larry Fitzgerald, Marshawn Lynch, Pat McAfee, Cortland Finnegan→ What they're each looking forward to between now and the start of the season

Get off the sidelines—subscribe to Under the Number on Substack: https://underthenumber.substack.com/

Watch on YouTube → https://youtu.be/4WjVTRPdxF0 Watch on Spotify → https://open.spotify.com/episode/1n2EC9V6Qtv3AjJ3kGvgeA?si=4t-K932zQ9u3c5OmSKFNgwListen on Apple Podcasts → https://podcasts.apple.com/us/podcast/the-mccourty-twins-playbook-for-life-after-the-nfl/id1730764733?i=1000767419347Check out Skybox → https://www.skyboxmedia.com/

Dylan Robbins is the Founder & CEO of Lucra, the software company powering interactive competition for brands like Dave & Buster's, Five Iron Golf, and Chess Kings. In April 2026, Lucra announced a $20M Series B led by ARK Invest — the firm's first-ever lead investment in a startup.

On this episode of Under the Number, we cover:

→ Why ARK Invest led its first-ever startup round (and why it wasn't AI)

→ How Lucra is rebuilding corporate loyalty as friendly competition

→ The pitch process: getting grilled by Cathie Wood and Nick Grous

→ Overcoming ARK's Skillz reticence and the B2B pivot that unlocked conviction

→ Building the engagement layer for offline competition at scale

→ Customer playbook: Dave & Buster's, Five Iron Golf, Chess Kings

→ What this investment unlocks for Lucra's next chapter

Get off the sidelines—subscribe to Under the Number on Substack: https://underthenumber.substack.com/Listen on

YouTube → https://youtu.be/84dPJgIoqFE

Spotify → https://open.spotify.com/episode/5qcAisOxsUKSNIanbNesV6?si=1dTTAPzRRua02GrQQnhrIg

Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/%2420-million-to-power-play-dylan-robbins-founder-ceo-of-lucra/id1730764733?i=1000766213712

Check out Skybox → https://www.skyboxmedia.com/

#Lucra #ARKInvest #UnderTheNumber #SportsBusiness #SportsTech

Dr. Jason Wersland is the founder of Therabody and inventor of the Theragun, the product that created the percussive therapy category. After losing his business to embezzlement, going through a divorce, and surviving a serious motorcycle accident, he built one of the most ubiquitous brands in wellness, used by pro athletes, training staffs, and households worldwide.On this episode of Under the Number, we cover:- Inventing a new category from a personal pain point- The Gatorade/Under Armour playbook for getting Theragun into athletes' hands- The Kyrie Irving NBA Finals moment that changed everything- Justin Timberlake, 2 Chainz, Jay-Z, and Daniel Craig as early investors- How COVID accelerated the wellness boom- The platformization of Therabody and where Coach + IRL activations fit nextRecorded on podcast row at PAC Accelerate in Phoenix.

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/🎥 Watch on YouTube: https://youtu.be/TZDJC8jN_bc?si=XFiu5edOgelf9sJf

🎥 Watch on Spotify: https://open.spotify.com/episode/3mF0gdHLVtLRvkxTIeWATh?si=qf9EqhyPS4-yF30wv6P-Bw🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-crash-that-built-a-category-dr-jason/id1730764733?i=1000764104310Dr. Jason Wersland is the Founder and Chief Wellness Officer of Therabody, formerly known as Theragun, a leading global tech wellness company rooted in science and technology, based in Los Angeles, California. Dr. Jason’s Theragun story began in 2007 when he experienced a debilitating injury in a motorcycle accident. Necessity became the mother of invention, and he created something to help him deal with his pain. And that’s how Theragun was born. Dr. Jason dedicated eight years to developing five different prototypes, devoted to finding a solution that increases range of motion and decreases pain. In 2016, Theragun introduced the G1, its first product. In 2017, Theragun introduced the G2PRO and became the industry leader in percussive therapy. Dr. Jason’s quest for constant innovation drove to the release of the G3PRO in January 2019, and most recently its 4th generation percussive massage therapy devices, the Theragun PRO, Elite, Prime, and mini launched in May 2020.Theragun is now trusted by more than 250 professional sports teams worldwide, physical therapists, trainers, chiropractors, celebrities, athletes, and everyday people in over 60 countries. Most recently, Theragun rebranded to Therabody continuing its mission to provide natural wellness product solutions and in July 2020 launched its own U.S. grown CBD line, TheraOne — becoming the first brand to ever garner the USDA Certified Organic seal across its entire product line. As a chiropractor, Dr. Jason’s life’s work has always been about helping people feel their best, so they can live the life they were meant to live. Dr. Jason is passionate about wellness and is dedicated to constantly evolving science, research, and education around the subject and a huge part of that is learning from other’s experiences.Via Brand Innovators

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/

🎥 Watch on Spotify:

🎥 Watch on YouTube: https://www.youtube.com/watch?v=zkKNhU71B2w

🎧 Listen on Apple Podcasts:

Terrence C. Murphy Sr. is the Founder and Managing Partner of Synergy Sports Capital, where he leads the firm’s investment strategy, deal sourcing, and platform development. He is also the CEO and Founder of Terrence Murphy Companies, through which he has started, acquired, or invested in over 100 companies across diverse industries. The company is headquartered in Bryan-College Station, Texas.

A standout wide receiver at Texas A&M University, Terrence graduated in 2005 as a three-time Academic All-Big 12 Student-Athlete, two-time All-American, two-time Team Captain, two-time First-Team All-Big 12 honoree, and one of the most decorated players in school history. He was selected in the second round (58th overall) of the 2005 NFL Draft by the Green Bay Packers.

Terrence remains deeply engaged in the sports ecosystem through board and advisory roles, including the MS Sport Business Analytics Founding Board at Texas A&M, Pro Athlete Community (PAC), and The Collectiv Sports Fund. He previously served on the boards of Ring Ventures (Alumni Ventures) and the Texas A&M Athletics 12th Man Finance Committee.

Through his entrepreneurial ventures and investment activities, Terrence has cultivated an extensive network of athletes, ownership groups, brands, and operating partners. His companies have earned repeated recognition on the Inc. 5000 and Texas A&M Mays Business School Aggie 100 lists, underscoring a proven track record of building and scaling businesses within the sports economy.

Via Synergy Sports Capital