Underdog Empowerment

What are the principles that drive the way you market? "Shiny Object Syndrome" is a constant temptation for entrepreneurs and business owners, but every truly successful giant in marketing knows the value of getting back to basics. Brian Kurtz is a legend in the world of direct response marketing. After spending decades helping an elite publishing company reach the 9-figure mark, Brian threw himself even further into his love of direct marketing. He wrote Overdeliver, which remains a staple of the industry, and he continues to teach others the foundational principles of passionate, effective marketing while embracing innovation. On this episode of the Underdog Empowerment podcast, Brian and Zach break down the holy grail of lifetime value, which three factors of your direct marketing will put you on the path to success, and why your business lives and dies by your list. Join the conversation and give your business an instant advantage. Show Notes: https://underdogempowerment.com/brian-kurtz/ Get More Involved:

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How do you reach the people you're trying to speak to, and how well is it working? It can be tough to sift through the nonsense and misinformation surrounding paid traffic and its various platforms - thankfully, all it takes is an ounce of discernment. Rory Stern went from stay-at-home dad to paid traffic code-cracker after seeing the chaos and frustration felt by countless small business owners. Now, he helps business owners and entrepreneurs master direct response marketing while giving actual value and staying away from empty fads. On this episode of the Underdog Empowerment podcast, Zach and Rory unearth the secret behind motivating your audience to take some action, the moving parts of the platforms we use to run traffic, and the vital importance of gathering data before making moves. Listen in to change the game in your own business. Show Notes: https://underdogempowerment.com/rory-f-stern/ Get More Involved:

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We, as people, have a chronic fear of public speaking, and yet, we are addicted to podcasting. Everyone has a message they want to be heard, so how do you raise your voice above the noise - especially if you're starting with nothing? Marian V Esanu is the perfect example of the hustle and hunger that make up the American dream. From anonymous immigrant to 7-figure entrepreneur, he embodies what it means to build success one brick at a time. These days, Marian coaches others on attracting and acquiring high-end clients in their business through his program and the High End Client Acquisition podcast. On this episode of the Underdog Empowerment podcast, Marian hijacks the mic to talk with Zach about how to grow a podcast from nothing, how to get A-list guests for interviews, and how to rank your show high without ruining your relationships. Want to know how a podcast stands out from the crowd? Listen in. Show Notes: https://underdogempowerment.com/marian-v-esanu/ Get More Involved:

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How much control do you exercise over your own story? Do you walk through the world being empowered and inspired by those around you, or do you try to stumble through on your own strength? Few people come from more humble beginnings than Rock Thomas. Rock grew up on a farm in Canada, learning how to do the difficult things to make life easy. Since then, he has overcome the unhealthy narrative he used to know and, these days, devotes his time to teaching others how to do the same through the I Am Movement podcast. On this episode of the Underdog Empowerment podcast, Zach and Rock jam on the process of changing your personal narrative, how to humble yourself to access the wisdom of others, and the importance of a strong personal development plan. Listen in for powerful insight and uplifting inspiration. Show Notes: https://underdogempowerment.com/rock-thomas/ Get More Involved:

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All the people in the world who are truly worth learning from have traveled from the lowest depths to incredible highs - and there's no better example than John Rowley. From a lowly job as a janitor to making millions on Clickbank, John's story is one of extraordinary growth, defeat, and even greater success in the wake of disaster. These days, John Rowley helps others reach and maintain peak physical performance and craft a sustainably healthy lifestyle. He is also the author of several bestselling books, including the wildly successful Old School New Body, and he remains one of the best minds in the fitness, nutrition and personal development industries. On this episode of the Underdog Empowerment Podcast, Zach and John break down the value of self-education and plain old initiative, why slowing down can make you more successful, and why you have to be willing to do the little stuff. No matter where your story stands, it isn't over. Listen in to move forward with purpose. Show Notes: https://underdogempowerment.com/john-rowley/ Get More Involved:

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Mike Dillard's journey to incredible success started humbly - he knew he didn't want to wait tables forever, so he got to work and took control of his story. After years of figuring out what worked with his skill set, Mike zeroed in and made his first million by the age of 27. Now, he shares his experience with others through his podcast, which boasts over 5 million downloads, while running multiple 7-figure businesses and helping other entrepreneurs achieve true mastery and success on their own terms. On this episode of the Underdog Empowerment Podcast, he dives into what it takes to make millions using your unique skills and the art of the finer details. Listen in to start writing your success story. Show Notes: https://underdogempowerment.com/mike-dillard/ Get More Involved:

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Coach Micheal Burt is considered "America's Coach," a unique blend of a former championship basketball coach combined with a deep methodology of inner-engineering people to produce at a higher level in the business world. Micheal Burt built a multimillion dollar coaching business and formed the Monster Producer coaching program, which is a systematic and consistent program that teaches sales professionals, business owners, and those interested in rapid growth the five big areas to get a significant lift in their business. Burt speaks around the world on his books and growth methodologies and is the personal coach to some of the top performing companies in the world. In this interview, we go deep on what it takes to win consistently. Show Notes: https://underdogempowerment.com/micheal-burt/ Get More Involved:

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Jermaine Andre is a Hall of Fame, 2x World Champion, UFC Vet who overcame years in prison. Jermaine helped pioneer the UFC after getting out of prison, and he teaches martial arts to his students today. In this interview, we talk about what it's like building your life from the bottom and becoming a world champion. Show Notes: https://underdogempowerment.com/jermaine-andre/ Get More Involved:

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If you're looking for a secret formula to make money, then this isn't for you. But if you're committed to doing whatever it takes to level up and WIN in business, then this episode is going to give you a process to follow. It's not easy. It's not sexy. And it's not for soft people. If you got what it takes to get punched in the mouth and keep moving, then this might be for you. This is how I went from prison to 6 figure business owner. Reverse engineered. Show Notes: https://underdogempowerment.com/prison-to-6-figure-business-owner/ Get More Involved:

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CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10 Growth Conference, the world's largest business & entrepreneur conference. In this interview, we talk about what building a real business looks like and what it takes to stand out from the rest. Show Notes: https://underdogempowerment.com/grant-cardone/ Get More Involved:

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