Underdog Podcast

In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice.

We talk about:

• What it feels like when the game that shaped your identity suddenly ends
• The mindset shift that comes when your routine, teammates, and purpose change
• The habits hockey gave us that now drive our lives and businesses
• Why being an underdog didn’t end—it just evolved

Whether you're an athlete in transition or just someone navigating the end of a big chapter, this one’s for you.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

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In this episode of Behind the Business, we dive into Greenlight Maine, the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog  prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

Building awareness of a new product is no easy feat and we’ve been searching for the right partnership—one that aligns with our vision, our mission, and our Underdog ethos—to propel us to the next level. In this episode, we take you behind the scenes of the journey—the lessons learned and the key factors that we've focusing on as we prepare for launching a potentially game-changing partnership this spring.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Underdogs, we sit down with Seth Stovall to uncover his incredible journey from the adrenaline-fueled world of motocross to becoming a competitive CrossFit athlete. Seth shares how his early start in the gym at just 12 years old laid the foundation for his fitness journey and how joining a CrossFit gym as a freshman in high school introduced him to the power of community-driven training.

We dive into the pivotal moments of his athletic career, from narrowly missing qualification for the CrossFit Games as an Individual—by just one spot—to representing the iconic CrossFit Mayhem team, founded by the legendary Rich Froning, at the CrossFit Games. Along the way, Seth also talks about his passion for surfing, which became a major part of his life after high school, and how it complements his athletic mindset.

This conversation is packed with insights on perseverance, the importance of community, and what it takes to pursue your passions relentlessly. Don’t miss this inspiring story of grit and growth from a true underdog turned champion.

You can follow Seth @sethstovall23 on Instagram

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor.

You can follow Victor @victorrowse on Instagram

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

Max Baggio’s journey is one of constant reinvention. Starting as a young ski racer, Max developed a passion for pushing limits on the slopes. That same drive led him to the gym, where he discovered a love for progress and strength. When his skiing career came to an end, he found a new identity on the rugby field while studying sport science at university. Now, Max has turned his relentless ambition into a thriving coaching business, helping others unlock their potential. In this episode of Behind the Underdogs, Max shares his story of resilience, adaptability, and how he built a life defined by passion and purpose. Tune in for a conversation that will inspire you to embrace change and chase your own greatness.

You can follow Max @baggio_max on Instagram

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we pull back the curtain on our latest production and share everything we learned along the way. From unexpected challenges to major wins, we break down the process, what went right, what didn’t, and the lessons that will shape our future projects. Plus, we share a hilarious story from behind the scenes. Whether you’re chasing your own goals or curious about what goes into making big ideas a reality, this episode is packed with insights, laughs, and inspiration. Tune in for a behind-the-scenes look at the grind, growth, and a little comic relief.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Underdogs, we explore the art of staying optimistic when the odds feel stacked against you. From the inevitable rejections and failures in business to the lessons learned from the sports world, we dive into the universal truths of perseverance. Hear real-world strategies for pushing through tough times, embracing failure as a stepping stone, and finding strength in the underdog journey. Whether you're chasing success on the field, in the office, or in life, this episode will inspire you to stay in the game and play to win.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Business, we dive into the ins and outs of Underdog's upcoming production run. We discuss how this run differs from those in the past, the challenges we've faced, and the invaluable lessons we've learned along the way. From refining logistics to navigating unexpected obstacles, this episode provides a behind-the-scenes look at the growth and evolution of our production process. Whether you're an entrepreneur, a business enthusiast, or simply curious about what goes into scaling a brand, this conversation offers real-world insights into the hustle and grind of building something great. Tune in for an honest look at the road ahead and the underdog mentality that keeps us pushing forward.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show