Once per quarter, Ben and Sam Rogers with BUILD Coaching Company host The Underground Huddle - an interview with a prominent leader in sports or business with BUILD clients and other select guests present. All attendees live our mission to build an army of Disciplined Leaders and share our vision to be a resource for and a connector of current and aspiring leaders in small business, sports, and other areas of life. 

For the 1st Underground Huddle, the guest speaker was Deane Cheatham III. A family-first man, Deane has held many leadership positions in his professional career. Deane has been an owner of Hometown Realty – the largest & highest-producing locally owned firm in Central Virginia – since the early 90s. He spent many years as a coach himself, training many other business owners under the Mike Ferry Organization. Deane heads up the Hometown Realty training program, which trains hundreds of aspiring business owners each year. Deane has also been a lead instructor for SEAL Team Physical Training in Richmond, and has coached many of his children’s youth league teams. He has battled through and overcome many injuries in order to stay discipline to his fitness and health goals – a consistent early morning routine he’ll tell you is one of the cornerstones of his success. In his free time, Deane likes to hunt, flip houses, and hang out with his wife and children at one of their vacation houses at the beach, river, or the mountains. Despite being what some would refer to as “busy,” through discipline and preparation Deane still finds more than enough time to spend with his three children, all of which graduated from or currently attend James Madison University. His oldest son played football at JMU and now coaches at the collegiate level, his daughter is on the front lines of the Coronavirus as a nurse in Richmond, and his youngest son is an aspiring commercial project manager and a current Duke football player.