Once per quarter, Ben and Sam Rogers with BUILD Coaching Company host The Underground Huddle - an interview with a prominent leader in sports or business with BUILD clients and other select guests present. All attendees live our mission to build an army of Disciplined Leaders and share our vision to be a resource for and a connector of current and aspiring leaders in small business, sports, and other areas of life. 

For the 2nd Underground Huddle, we welcomed Jesse Grapes, President of Benedictine Schools of Richmond. Mr. Grapes committed to serve in the United States Marine Corps the day after 9/11. He served as an infantry platoon commander and deployed for three combat tours of duty in Iraq, earning the Bronze Star and the Purple Heart for his actions. In his Underground Huddle talk he used a 6-minute video from HBO’s Vice News to describe the Battle of Fallujah in 2004, where he and his team used creative on-the-go thinking to ultimately destroy what was known as the “Hell House.” Encouraging the necessity to build “headspace and timing” into the personal schedules of the listeners, Grapes said that the way he does this today is through prayer, physical exercise, and continual learning. Mr. Grapes compares what we refer to as Disciplined Leaders to the “Ma Deuce.” A nickname for the M2 Browning machine gun, Grapes says that you can’t hide from a Ma Deuce and its impact should be powerful; however, like a true Disciplined Leader, it doesn’t operate effectively without proper headspace and timing.