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Most founders don’t fail because they lack talent...they fail because they built the wrong thing. 

In this episode, Bradley Hawkins gives you a reality check for spotting “smart ideas” vs real problems people will pay to solve.

📌More on what's covered in this episode: 

• The difference between clever ideas and real customer problems 
• How to identify underserved markets with hidden opportunity
• The pre-build conversations that prevent expensive mistakes
• A framework for pressure-testing whether an offer is launch-ready
• How to think about AI without chasing hype
• Leadership clarity, curiosity, and decision-making under founder pressure
• Cybersecurity risks founders underestimate—and the simplest habit to start with
• The story and message behind Unshakable Life

Bradley Hawkins is a business leader, author, and entrepreneur who has spent his career building companies in cybersecurity, event hospitality, energy, and other investment ventures. He leads with a mix of curiosity, faith, and practical strategy, which shows up in both his work and writing. 

📚Unshakeable Life: Living A Life Of Purpose, Abundance, and Eternal Impact by Bradley Hawkins, Authors on a mission et al.

🌐For more on Brad’s work: unshakeablelife.com 

**Want to be a guest on The Entrepreneur’s Kitchen ? Send Priscilla Shumba a message on PodMatch **

💛Share with a Founder who would enjoy this conversation. 

Thank you for listening in!  See you next week.