In this episode of 'Behind the Brand,' the team at Moxie Creative—Taylor, Kelly, and Michael—discuss the growing influence of artificial intelligence in the marketing industry. They explore how AI tools like Chat GPT are used for various tasks, from generating content outlines to resizing images. They touch on the ethical concerns of AI, especially in terms of copyright and the authenticity of creative work. The team also shares personal experiences with AI in daily life and its implications for jobs in marketing. Despite AI's capabilities, they emphasize the irreplaceable value of human creativity and critical thinking. They conclude by encouraging businesses to seek professional human input to truly stand out in a crowded marketplace.

00:00 Welcome to Behind the Brand

00:47 Introduction of Hosts and Today's Topic

01:13 AI in Society and Marketing

01:56 AI Tools in Digital Marketing

04:36 Ethical Concerns and AI Limitations

06:48 Practical Uses and Challenges of AI

08:34 AI in Creative Work and Public Perception

14:33 AI Detection by Meta

14:47 Overuse of AI Phrases

15:10 AI in Marketing

15:51 AI's Impact on Writing

16:14 Human Touch in Marketing

17:52 Future of AI

20:31 AI in Daily Life

23:40 Concerns About AI

26:52 Podcast Wrap-Up

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