Diane Lurieis a Glasgow based brand strategy consultant. Diane focuses on coaching founders and leaders to find their true competitive edge, get the recognition they deserve, by helping them to uncover their authentic brand.

In this episode of the Abeceder podcast The Independent Minds, Diane discusses the seven principles of Brand Strategy with host Michael Millward.

Diane covers all seven principles of Brand Strategy and includes the importance connecting the personal values of the founders and leaders with the values of the brand.

Diane explains how a Brand Strategy is a like constructing a new house you need the correct building blocks.

During their conversation Diane and Michael discuss the Brand Strategy of Apple and the person who set the foundations for that strategy.

More information about Diane Lurie and Michael Millward is available at abeceder.

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