With every “please accept our cookies” overlay we have to click through, we are reminded of the changes the GDPR has made to the web. Now that 2020 is here, America’s first major attempt at internet privacy regulation is ready to roll out. As is often the case in matters of technology, California is in the vanguard here. The state’s California Consumer Protection Act was signed into law back in 2018, and on January 1 it went into effect. Many ecommerce merchants inside and outside of California are now wondering, what impact will this have on them and what do they need to do to avoid running afoul of the new law?

In theory, if you’re a Texas merchant and you block internet traffic from everyone but other Texans, you could get away with ignoring the CCPA—but as soon as you make your site accessible to web surfers from California, you’re subject to the CCPA’s rules.

While hyperlocal marketing may be trending, we don’t think there are many merchants out there willing to restrict their potential customer base that much. In practice, the CCPA is going to be a nationwide law.

Full Text:
https://www.chargebackgurus.com/blog/ccpa-understanding-californias-data-privacy-law

©Chargeback Gurus 2020
Production: Tyler DeLarm
Narration: Phil Claffey