In this episode, I grab a cuppa with someone that studies human behaviour; he says that understanding consumer decision making can enable companies to effectively serve customers better. Dr. Denis O’Hora is an accomplished lecturer with over 20 years’ experience in higher education. He is the Director of the Master of Science in Consumer Psychology, an Experimental Psychologist and a Behavioural Scientist. Denis paints an incredible picture of how you can turn consumers into paying customers, so grab that cup of tea, sit back and listen in!