Having detailed information on your customers and their impact on your business is paramount before, during and after a business combination.

Here's what we cover:

• What to customer data do you share with a buyer before a signed LOI
• What will a buyer look for within your customer data?
• Compiling customer data
• Customer data hygiene
• Put yourself in the buyers shoes: what customer data would you want to see?

Listen to Shoot the Moon on Apple Podcasts or Spotify.

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