In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing. We uncover the core of CX, discuss its importance, and share insights on measuring its impact. Gain valuable tips on improving CX, understanding your customers, and measuring ROI. Customer experience is not just a buzzword, it's a game-changer for your business. Join us for an enlightening journey into the world of CX in this engaging episode.

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(00:52) - Meet Griet Heylen and Sissi Dierckxsens
(01:42) – The essence of Customer Experience
(05:53) – How to measure CX impact?
(15:27) – The power of CX: what's in it for a business?
(19:04) – Tips & tricks for enhancing CX
(23:36) – Double Diamond method: how to understand customer needs?

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The THOMcast is brought to you by The House of Marketing. Credits to Ellen Struyf, Pablo Troussard, Ornella Schillaci & Adrian Sblendorio.