Field Sales Unscripted

Understanding Customer Needs to Build Lasting Relationships and a Strong Foundation in Sales with Karen Kelly


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"Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss."- Karen Kelly

Karen Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it's through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer's language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks.

Takeaways

  1. A strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales.
  2. Understanding the customer's language and needs, building relationships, and providing after-sales support are key to success in sales.
  3. Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs.
  4. Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth.
  5. Don't play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results.

Chapters

  • 00:00- Introduction and Karen Kelly's Career Journey
  • 08:31- The Importance of a Strong Foundation in Sales
  • 13:10- Embracing Failure and Taking Calculated Risks
  • 25:43- Collaboration between Sales and Marketing
  • 31:00- Don't Play Small: Bold Actions for Big Results in Sales

To connect with Karen

LinkedIn- linkedin.com/in/karen-kelly-sales-trainer-

Website- k2perform.com (Company)

Email- [email protected]

Podcast- The k2 Sales podcast

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

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Field Sales UnscriptedBy Wesleyne

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