Every online buyer wants free shipping. In fact according to the latest state of digital report, free shipping was the most important purchasing trigger for e-commerce buyers, and a major cause of cart abandonments is shipping costs. So is Shipping a cost centre or an opportunity to improve profit margins ? We spoke to Ross Brenner, Senior VP at Profit Trust, a Shipping auditing platform that helps companies optimise their shipping costs to increase profit margins. 

Some ideas discussed :

• Insights on shipping with DHL, FedEx, and UPS
• Role of 3PL providers and opportunities to increase profit margins on shipping.
• Brand building myths
• The Future of E-Commerce: Offline as a loss leader for your digital storefront.

More on ProfitTrust: ProfitTrust - Refunds Delivered!.pdf

About Konigle : Konigle is an online store builder for brands looking to sell profitably online.