In This Episode…

We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.

 

Show Notes

·      [00:50] Are you a coffee or tea drinker? 

·      [01:14] Can you give a brief intro to your expertise?             

·      [02:43] Has it be easier or harder to craft messages in 2020?                       

·      [04:34] Is there a way for PR pros to understand what messages to write and what not to write on?

·      [07:04] Does that mean brands have to “choose a side” politically?

·      [10:01] When it comes to crafting a message do PR pros have to understand the different mediums?

·      [10:41] Should PR pros care about audio or a different medium when it comes to Twitter?

·      [12:00] What are some common misconceptions about brand crafting?

·      [13:50] Is it harder for PR pros to create or craft a brand?

·      [15:02] How do PR pro start to craft a brand?

·      [20:05] PR pros almost seem to be character or brand building?

·      [22:35] What’s the future of brand crafting and message development?       

·      [25:16] Fun question: If you could create your own brand crafting for yourself, what would it be?

·      [26:07] Final thoughts

People and Companies, We Mentioned in the Show

·      Jeff Hahn was our guest today. Learn more about Hahn Public.

Episode Length: 28:00

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