Jonah Berger, marketing professor and NYT bestseller author, joins the Bryan Kramer show to discuss the subtle, often even hidden factors that shape behavior and how you can use them to run your own influence campaigns, adjust your marketing efforts, and more.

In This Episode:

• How Jonah Berger defines influence
• What factors and which people shape our behavioral norms
• How mimicry increases your influence over others
• The importance of measuring the right things to understand influence
• The biggest influencer marketing challenge that brands face
• The data you'll need to launch your own influencer campaign

Resources:

• Jonah Berger on Twitter (@j1berger), Facebook, and LinkedIn
• Contagious: Why Things Catch On
• Invisible Influence: The Hidden Forces That Shape Behavior
• A Matter of Taste: How Names, Fashion, and Culture Change by Stanley Lieberson
• The Mind Club: Who Thinks, What Feels, and Why It Matters by Daniel M. Wegner and Kurt Gray

Visit BryanKramer.com to hear more Human Conversation.