Key Insights

The Three Crucial Components of Author Branding:

1. Psychological Branding: Explored as the emotional connection between authors and readers, focusing on how authors want their audience to perceive and connect with them. This aspect is closely related to addressing reader challenges through writing.
2. Physical Branding: Encompasses tangible elements like logos, website design, color schemes, and book cover design. It is discussed as a reflection of the identity and values established through psychological branding.
3. Strategic Branding: Defined as the art of creating a clear and memorable author identity that integrates psychological branding into a compelling narrative.

Types of Author Brands:

• Personal Author Brand
• Book-First Brand
• Company Brand

Author Actions:

• Determine your author brand

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