We've talked at length about largesse on this channel; about the fact that publishers clearly aren't giving the legal licenses necessary for creators to give them all the free marketing they otherwise enjoy.

But rarely has the use of the "copyright trap" even been as obvious as what Bungie has done by striking long time Destiny Lore channel "My Name is Byf". While the strike is likely an error in both strategy and execution it very much highlights the risks content creators are asked to take on every day.

Eyes Up, Content Creators...in Virtual Legality.

CHECK OUT THE VIDEO AT: https://youtu.be/ThiekRQkmbY

#MyNameisByf #Destiny #Copyright

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Discussed in this episode:

HOEG LAW VIDEOS

https://youtu.be/cPm7N-sj36M

MY NAME IS BYF

https://twitter.com/MyNameIsByf

https://www.youtube.com/c/MynameisByf/

TWEETS

https://twitter.com/MyNameIsByf/status/1505555310190149636

https://twitter.com/Cozmo23/status/1486137085425684489

https://twitter.com/Cozmo23/status/1505557887275323392

BUNGIE GUIDELINES AND TERMS

https://www.bungie.net/7/en/Legal/IntellectualPropertyTrademarks

https://www.bungie.net/7/en/Legal/Terms

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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:

https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

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Twitter: @hoeglaw

Web: hoeglaw.com