Good Will can be a major component of the value of a business. Brian Walters, a business valuation specialist helps us understand the difference between Personal Good Will and Enterprise Good Will. In most cases a business with high Personal Good Will is not a good thing. Walters explains and gives an example of how one company achieved its target valuation by reducing Personal Good Will and boosting Enterprise Good Will. 

Brian Walters is owner of BWA Consultants. 512-924-3979. [email protected].

Charles Besondy, President, Besondy Consulting, Inc. and Founder of Revenue Warriors. 512-692-9642, [email protected], besondyllc.com, revenue-warriors.com