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Understanding the Power of Public Relations and Earned Media
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Women Beyond the Table is a community dedicated to accelerating personal growth, which leads to professional success. We are a network with a soul-combining business that combines health and wellness. We have created a diverse, non-judgmental, and non-competitive space for women to unite and leverage their social capital.
Hosts Tammy Cohen and Meg King welcome Andrea Pass, a successful public relations expert. They discuss the importance of public relations, the differences between earned and paid media, and how effective PR can drive business success. Andrea shares her journey into PR, the value of networking, and tips for conducting successful interviews. The conversation emphasizes the need for women to invest in their public relations efforts and the impact of community and support in achieving success.
Chapters
00:00 Welcome to Women Beyond the Table
02:18 Introducing Andrea Pass and Her Journey
06:29 Understanding Public Relations
11:21 The Difference Between Earned and Paid PR
17:05 The Value of PR in Business
22:53 Crafting Effective PR Pitches
26:14 Tips for Successful Interviews
28:42 Access Success Networking and Its Impact
Key Takeaways
Public relations is often misunderstood and is crucial for business success.
Earned media is more credible than paid media. PR professionals should know how to reach the right contacts.
Effective PR requires time and commitment to see results.
Successful pitches need to resonate with journalists and their audiences.
Sound Bites
"You never know what's going to resonate."
"You have to remember your goals."
"Don't hound reporters; it's a waste of time."
Connect With Andrea
www.AndreaPassPR.com
www.Facebook.com/AndreaPassPublicRelations
www.LinkedIn.com/in/Andrea-Pass/
www.Twitter.com/NJ_Andrea
www.Instagram.com/andrea_pass_pr
Podcast Website: https://www.womenbeyondthetable.com/copy-of-podcasts
Contact Us: https://www.womenbeyondthetable.com/contact-4
Email: [email protected]
Social: LinkedIn | Instagram | Facebook
Subscribe, rate and leave a review.
View all episodes
By Tammy CohenSend us a text
Women Beyond the Table is a community dedicated to accelerating personal growth, which leads to professional success. We are a network with a soul-combining business that combines health and wellness. We have created a diverse, non-judgmental, and non-competitive space for women to unite and leverage their social capital.
Hosts Tammy Cohen and Meg King welcome Andrea Pass, a successful public relations expert. They discuss the importance of public relations, the differences between earned and paid media, and how effective PR can drive business success. Andrea shares her journey into PR, the value of networking, and tips for conducting successful interviews. The conversation emphasizes the need for women to invest in their public relations efforts and the impact of community and support in achieving success.
Chapters
00:00 Welcome to Women Beyond the Table
02:18 Introducing Andrea Pass and Her Journey
06:29 Understanding Public Relations
11:21 The Difference Between Earned and Paid PR
17:05 The Value of PR in Business
22:53 Crafting Effective PR Pitches
26:14 Tips for Successful Interviews
28:42 Access Success Networking and Its Impact
Key Takeaways
Public relations is often misunderstood and is crucial for business success.
Earned media is more credible than paid media. PR professionals should know how to reach the right contacts.
Effective PR requires time and commitment to see results.
Successful pitches need to resonate with journalists and their audiences.
Sound Bites
"You never know what's going to resonate."
"You have to remember your goals."
"Don't hound reporters; it's a waste of time."
Connect With Andrea
www.AndreaPassPR.com
www.Facebook.com/AndreaPassPublicRelations
www.LinkedIn.com/in/Andrea-Pass/
www.Twitter.com/NJ_Andrea
www.Instagram.com/andrea_pass_pr
Podcast Website: https://www.womenbeyondthetable.com/copy-of-podcasts
Contact Us: https://www.womenbeyondthetable.com/contact-4
Email: [email protected]
Social: LinkedIn | Instagram | Facebook
Subscribe, rate and leave a review.