Brazil (is not) for Beginners

Understanding the role of the CFO


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In this episode of 'Brazil (is not) for Beginners,' host Isaac Matzner interviews Frank Wundheiler, a corporate CFO with over 25 years of experience in various industries including telecom, technology, media, agriculture, and retail in Brazil. Frank shares his insights on the role of the CFO, the unique challenges of operating in the Brazilian market, and his philosophy on team building.

Key takeaways from the conversation include:

•⁠ ⁠The three key pillars of a CFO’s role - managing performance, process transformation & compliance, and strategy & investor relations.

•⁠ The complexities and myths of Brazil's tax regime and capital markets and the importance of maintaining cash.

•⁠ ⁠The importance of building strong, transparent and reliable finance teams and the need for continuous team development to adapt to changing business environments.

•⁠ ⁠The cultural nuances that foreign CFOs must navigate when doing business in Brazil.

•⁠ And lots more...

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