Julie MacDonell is the Co-Founder and CEO of Haloo Inc. 

With more than twelve years of trademark prosecution experience and a registered trademark agent, Julie is a sought-after senior-level Intellectual Property lawyer. Julie is frequently quoted and has been featured in publications such as the Globe & Mail, the Toronto Star, Forbes, CBC, Global TV and more. 

“We want every business to start with Haloo. We want every business to own and protect their brand.” 

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, we dive into trademarks, the importance of protecting your brand, and what to watch out for to ensure you’re not infringing on someone else’s trademark. 

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