Digital & Dirt

Understanding When a Trend Turns into an Opportunity with Donnie Williams


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In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com


Podcast Breakdown

00:00 - 13:00 Who is Horizon Media & Donnie’s Role

13:35 - 23:13 Innovation & Trends 

24:00 - 32:27 Innovation in a multitude of ways 

39:17 - 45:51 Chat GBT and AI

46:50 - 53:00 Bridging the gap between virtual and real world 



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