Understanding why law firms should see SEO as an investment is crucial in today's digital age. This episode explains why SEO is an evergreen investment that provides a compounding return for your business. 

Join Tony Karls and Casey Shea as they discuss why SEO is the foundational element that should be implemented before other marketing efforts, ensuring high-quality leads and conversions. By the end of this episode, you will also discover how strong SEO builds trust and visibility, making your firm the preferred choice for potential clients

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📄 CHAPTERS  

00:00 - Bridging the Gap: Robots and Humans 

00:30 - The Evergreen Advantage of SEO 

03:00 - The Fixed Cost, Compounding Power of SEO 

05:39 - Why SEO is Your Foundation for Growth 

06:44 - Building Trust and Familiarity 

09:26 - Maximizing Your Firm's Visibility 

11:40 - Decoding the SEO Nuance 

13:25 - The Future of Search: Beyond Engines

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