Many businesses lose tons of cash despite giving close attention to profit optimization and marketing. It's because they keep adding unnecessary things to their already sufficient productivity drivers. Penny Zenker sits down with Scott Hallman, two-time Inc. 500 Company Founder, CEO, and best-selling author. Scott shares how business leaders can accelerate growth and maximize profits by focusing more on incremental improvements that spell productivity. He also discusses how to eliminate business metrics that do you more harm than good instead of stacking brand new technologies and sales tactics that only give false hopes of growth.

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