According to Robin Bonn, CEO & Founder of Co:definery, the ad agency market is not oversupplied but rather under-differentiated. In an industry where agencies often work harder while margins decrease and talent experiences burnout, he presents a thought-provoking analysis in his new book entitled Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage. Today, we examine how agencies can set themselves apart from one another instead of appearing virtually indistinguishable and question the common belief that agency commoditization is unavoidable.