5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to a clientele of mainly badass women, quite similar to the team who served them. Then the pandemic hit, and fast-forward to today, where Jen is the Co-founder and CEO of Une Femme, the fastest-growing sparkling wine brand in the US. 

Jen and I talk about how today's wine consumer has changed, going through a big pivot, the challenges of being a degree separated from the end consumer, how her brand is about embodying the idea of fun, and the power of building a brand from within an organization.