7-Figure Small

7-Figure Small episodes:

• 05.04.2023

  The Strategy Behind Longevity Gains

  Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

  
• 04.18.2023

  Why Strategy is the Real Growth Hack

  Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

  
• 04.11.2023

  Finding Your Winning Difference

  You’ve probably heard Brian Clark use the term “winning difference” before. In this episode, we unpack what it means and why it’s so important to identify. The conversation explores why seeking a winning difference is more important than simply being...

  
• 04.04.2023

  Your AI Strategy

  As you’ve undoubtedly heard, the freight train of AI development is hurtling down the tracks, seemingly adding speed with each new update. As soon as we could all make some sense of GPT-3 and everything it can do, GPT-4 arrived...

  
• 10.18.2022

  The Creator Economy Bust?

  For the last couple of years, you haven’t been able to escape hearing about the “creator economy.” At first it was merely annoying, as if it were a new thing. The label was new, and so was the sudden interest...

  
• 10.11.2022

  The Path From Client Services to Personal Enterprise

  If someone offered you a crisp one dollar bill in exchange for two quarters, what would you do? You’d hand over the two quarters without hesitation, right? And what if you had the opportunity to exchange two quarters for a...

  
• 09.27.2022

  A Productized Service Case Study

  In this week’s episode we’re talking about productizing, which means taking a service and making it as standardized as possible so it can be sold and scaled like a product. As a starting point, I wanted to share a case...

  
• 09.20.2022

  The Content Conspiracy

  Brian, why are you so down on content these days? I’m not actually down on content – I owe my entire career to content. What I have a problem with is this mindless acceptance of the idea that you have...

  
• 09.13.2022

  Personal Brand Versus Personal Enterprise

  Personal branding as an active pursuit is nonsense. Branding is a subset of marketing, which is the process of identifying and appealing to particular groups of consumers. Attempts at branding of any kind are meaningless until you and your business...

  
• 08.30.2022

  Entrepreneurial Lessons Learned with Chris Ducker

  For this week’s episode, I caught up with my friend Chris Ducker of Youpreneur and simply hit record. That may not sound like the best strategy for recording content, but I knew the gold would surface with no problem… and...

  
• 12.13.2021

  The Inside Story of Creator Economy Expo (CEX)

  Let's talk about CEX.Last week, Brian Clark and Joe Pulizzi announced that they are joining forces to host a first-of-its-kind event for creators and content entrepreneurs. It's called Creator Economy Expo (CEX), and it will take place May 2-4 at...

  
• 12.08.2021

  Why Being 'Unemployable' Does Not Mean Being Unattached

  When we think about and discuss the concept of being “unemployable,” it’s easy to conflate that with being alone. Consider the title of Paul Jarvis’ seminal book on the subject: Company of One.Even the headline on the unemployable homepage right now...

  
• 12.01.2021

  7 Essential Do's & Don'ts for a Successful Web 3.0 Experience

  We’ve spent a lot of time on the podcast over the last few months discussing the emergence of web 3.0.This includes analyzing the technologies that are enabling web 3.0 and analyzing what they mean for the future of audience building,...

  
• 11.17.2021

  The Enduring Power of Being Helpful

  We launched the 7-Figure Small podcast last year as a natural evolution of the unemployable concept. The big idea, as stated right there in the podcast description, was to share compelling stories and actionable strategies for creative freelancers and entrepreneurs...

  
• 11.10.2021

  How to Prepare Your Mind for the Metaverse

  We’ve spent a lot of time over the last few months discussing web 3.0, the emerging and converging technologies that are creating it, and how these trends will impact the strategies and tactics we choose as audience-building entrepreneurs.If you missed...

  
• 11.03.2021

  What It's Really Like to Be a Digital Nomad

  What exactly is a “digital nomad?”Here’s one potential definition:Explorer, Traffic & Website Builder, Always Striving to Be & Do Better. Driven by continuous exploration. Personally, professionally, and as a full-time nomad. At home in Canada & the USA but consider...

  
• 10.27.2021

  Jack Butcher on Web 3.0 Courses, Commerce, and Community

  Jack Butcher is proof that new voices can come along and quickly build a 7-figure small business with an online audience. And then also parlay that initial success into the next iteration of their own personal enterprise.Of course, people only...

  
• 10.20.2021

  Web 3.0 is People

  Technology is driving change and the evolution of the web.That's what we discussed in recent episodes about blockchain, creator coins, NFTs, and smart contracts and DAOs. But what really matters, beyond the shiny newness and seemingly infinite possibilities of the...

  
• 10.06.2021

  CryptoDads Case Study: NFTs as the Catalyst for Community Commerce and Beyond

  As we discussed on a recent episode of 7-Figure Small, the use cases and utility for NFTs go so far beyond just getting a cartoon image to use as a profile picture.This is actually the biggest mistake that many people...

  
• 09.22.2021

  Smart Contracts and DAOs: The Collaboration Code

  We began this series by talking about blockchain, then followed it up with two episodes on emerging applications built on top of blockchains — creator coins and NFTs.This week, we discuss the intermediate layer between the blockchain and those applications,...

  
• 09.15.2021

  NFTs: What They Are, Where They’re At, and Where They’re Going

  This is the second episode in our series on the applications that will be built on top of blockchains and change the way we live, work, and interact.Last we discussed creator coins. This week, we're discussing the other kind of...

  
• 09.08.2021

  Creator Coins: A Value Multiplier for Community Commerce

  Last week, we returned with a discussion about blockchain and decentralization. That episode set the stage for the series of episodes we're beginning this week, which dive deep into what really matters: the useful applications that will be built on...

  
• 09.01.2021

  Blockchain: The Foundation of Web 3.0

  These days, blockchain and cryptocurrencies are most often referenced when the decentralized web is discussed. But blockchain is really only one aspect of Web 3.0 (although a really important foundational one). Web 3.0 will involve the convergence of:• Spatial technologies like...

  
• 05.21.2021

  How Nerd Fitness Succeeds with Intersectional Positioning

  We’ve talked a lot about positioning on this show. In a crowded content ecosystem, you can’t just publish general content for a general audience and expect any response other than general indifference. You have to position yourself and your content...

  
• 05.13.2021

  Joe Pulizzi on NFTs and Building Your Personal Content Empire

  With Joe Pulizzi in the house, could we be talking about anything other than content? Come on. This is the founder of Content Marketing Institute and author of the soon-to-be-rereleased Content, Inc. that we're talking about here. Content is Joe’s...

  
• 05.06.2021

  Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand

  This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement.The question is: where does building a personal brand play into all of this?Do you need to build...

  
• 04.28.2021

  What’s Your Unretirement Plan?

  The "unretirement" trend started with bored retired people going back to work.Then it became a planning mechanism for those nearing retirement to set up their next thing.Now, it’s applied to anyone who thinks it's ridiculous to do something you hate...

  
• 04.21.2021

  Case Study: The SaaS Path to Personal Enterprise

  You are probably starting to notice a theme here on 7-Figure Small. Two weeks ago, Brian introduced the concept of the personal enterprise here on this podcast, having written about it several times over at Further. Then last week, Brian...

  
• 04.14.2021

  The Personal Enterprise in Practice

  Last week, Brian and I discussed the personal enterprise in theory. This week, it's time to discuss the personal enterprise in practice.And who better to lead such a discussion than two people who have each built mature personal enterprises of...

  
• 04.07.2021

  The Rise of the Personal Enterprise

  When you start a business, you don't have to know exactly what it will end up looking like. You also don't need to try to hit a home run right away. It's far better to be patient and methodical. In...

  
• 03.31.2021

  How to Double Down on Your MVA with SEO

  This week, we talk about SEO. But it’s a bit of a different SEO conversation than you may be used to.Because often when we talk about SEO within the context of building an audience, we focus on it from the...

  
• 03.24.2021

  How to Achieve Sustained Success as an Independent Creator

  Back in November of 2020, this week's guest tweeted, “It’s hard to overstate how monumental and empowering the digital revolution has been for independent creators.” His name is Corbett Barr, he's one of the founders of Fizzle, and for the...

  
• 03.17.2021

  How to Build an Audience From Scratch in 2021

  This week, we discuss a topic that gets asked about nearly every time we do a Q&A; for Unemployable Initiative members: how to build an audience. Specifically, how do you start from scratch, or close to scratch, and build a...

  
• 03.10.2021

  Your Financial Success is His Business

  Todd Tresidder has built his successful two-stage career by walking the walk. First, he became a self-made millionaire by learning how wealth is really created and spotting the contradictions in what is often taught. Then, he helped others do the...

  
• 03.05.2021

  The Art of Selling Your Business

  After two episodes of the new format of the show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and...

  
• 02.17.2021

  The Classic Internet Is Back In Style

  With podcasting still going strong, newsletters having their moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way.As Justin Jackson put it in...

  
• 02.10.2021

  The Smart Way to Think About Scaling Your Business

  As all freelancers and solopreneurs know, or eventually learn, starting a successful small business is a challenge -- a challenge worth accepting because of the rewards that come with it.But what about the steps beyond that first level of success?...

  
• 02.03.2021

  How to Be Someone's Favorite Podcast

  There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts.People tend to think if they just land the right guest (you know, the one that’s been...

  
• 01.27.2021

  The Blog that Launched a Wellness Empire

  Over the last 15 years or so, there have been a multitude of people who have started creating content for a specific audience, and bootstrapped their way to 7-figure success. Build the audience first, and the revenue follows.Katie Wells of...

  
• 01.18.2021

  From Freelance to Fitness Entrepreneur

  It’s never been more doable to start a digital business. The increased “virtualization” of business, education, communities and events was happening anyway -- and then 2020 kicked it up to a much higher level.But most of us start off as...

  
• 01.14.2021

  7-Figure Small is back!

  Our extended hiatus is over, and we're excited to be back for another season of the 7-Figure Small podcast.In this brief teaser episode, Brian Clark lets you know what's on tap for Season 2 of the show. We have three...

  
• 06.15.2020

  Why You Must Choose Your Ideal Audience

  We originally planned for this season finale of the 7-Figure Small podcast to be published a few weeks ago. But our world here in the U.S. changed quite drastically in the interim, so we took a little more time to...

  
• 05.18.2020

  Building a Defensible Business

  The global economy is in bad shape right now. That is perhaps the understatement of the century.In the span of 8 weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the...

  
• 05.11.2020

  What’s Working Right Now in SEO

  A smart and sustainable SEO strategy remains one of the best ways to drive targeted traffic and build an engaged audience.There is no one better to discuss what really work in SEO that this week's guest, Brian Dean, the founder...

  
• 05.04.2020

  Artificial intelligence and the Highly Creative Solo Business

  For years now, we’ve heard warnings of massive job losses due to the rise of artificial intelligence in business. A study from McKinsey suggests that by 2030, intelligent agents and robots could eliminate the jobs of 800 million people worldwide.The...

  
• 04.27.2020

  Everywhere is a Startup Hub

  The early days of the tech startup craze would have you believe that Silicon Valley was not only the place to be, it was the only place to be. Or maybe Boston or New York City, but those were all...

  
• 04.20.2020

  The Third Way to Start a Great Business

  Once upon a time, when people wanted to start their own business, they went down to the bank. There was physical space to lease, equipment to buy, and people to hire.Maybe it was a coffee shop, retail store, or professional...

  
• 04.13.2020

  Is It Time to Start Doing What You Really Want to Do?

  The world is going through a difficult and traumatic time right now. Unfortunately, many people's lives are being upended by severe health issues or job loss. Even those of us who have been fortunate enough to avoid sickness or unemployment...

  
• 04.06.2020

  How to Produce Successful Virtual Events

  Freelancers, solopreneurs, and startup founders are used to operating in virtual environments. Zoom and countless other virtual communication tools are the way we do impactful work without offices or geographic proximity to others.Now, a big chunk of the business world...

  
• 03.30.2020

  What It Takes to Build a Successful Online Community

  For as long as bits and packets have been buzzing across the Internet, people have been congregating in chat rooms, forums, comment sections, and groups to discuss shared interests, learn new things, and feel a sense of belonging.And as the...