Bad reviews are written by people who feel they were promised something that wasn’t delivered. Being honest up front about what you can do, what you cannot do, how you fix things, and what you hope to do for people will set you apart from your competition because well...most people are afraid they won’t get picked if they are honest. Today, the best thing you can do for telling people what your brand is about is by being honest and vulnerably human. In fact, we need you to be.