Reputation Matters

Unexpected Tech Crises: Kotak Mahindra Bank & Tata Motors


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In this episode of Reputation Matters, host Anupam Gupta and guest Mitu Samarnath Jha, founder of Eminence Consulting, dive into how companies handle technology-led crises and maintain their reputation. They explore two key case studies - Kotak Mahindra Bank and Tata Motors - analyzing how these companies faced challenges, responded to crises, and emerged stronger. The discussion highlights the importance of research, timely action, communication, and engagement in reputation management. Learn valuable insights and strategies from real-world examples in the banking and automobile sectors.


00:00 Introduction 

00:34 Technology-Led Crises in Companies

01:46 Case Study: Kotak Mahindra Bank

04:01 Kotak's Response to RBI's Actions

07:57 Case Study: Tata Motors

11:40 Tata Motors' Journey and EV Success

15:22 Key Learnings and Conclusion

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Reputation MattersBy Mitu Samarnath Jha & Anupam Gupta