Unfiltered by PropertyManagement.com

Unfiltered opens with co-hosts Matt Speer and Dylan Scroggins laying out their vision for the show: authentic, unpolished conversations about the realities of property management. In this welcome episode, they explain how the podcast was born out of Matt's acquisition of PropertyManagement.com and their shared goal of creating a credibility-first platform for the industry. The discussion highlights their different perspectives—Matt as a property management operator and Dylan as a recruiter with one foot in and one foot out of the space—while setting the tone for future conversations with owners, vendors, and industry partners.

They discuss:

* The story behind acquiring PropertyManagement.com

* Why credibility and trust matter more than quick lead generation

* Lessons from growing a property management business from zero doors upward

* The vision for making PropertyManagement.com the Carfax of property management

* How the podcast will feature voices from across the industry, from large PM groups to vendors

Topics:

(00:00:00) - Intro (00:01:24) - How Matt got PropertyManagement.com (00:05:27) - Matt's career in PM (00:08:19) - What is PropertyManagement.com and what it is not (00:12:04) - Hopes for the podcast

Links:

Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/

Matt on LinkedIn - https://www.linkedin.com/in/mspeer/

PropertyManagement.com - https://propertymanagement.com/

The Kalmar Group - https://thekalmargroup.com/

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer sit down with Brad Johnson, CEO of ProfitCoach, for a deep dive into the realities of property management finances and entrepreneurship. Brad shares his unconventional path into the industry, from seminary and church planting to running one of the largest PM companies in his market before stepping into his current role.

The conversation explores profitability strategies, the impact of regulation, the role of acquisitions, and how AI is reshaping the business landscape. With candid stories, practical insights, and bold takes, Brad offers a clear-eyed view of what it takes to build a sustainable and profitable PM company.

They discuss:

• Why profitability, not just growth, should be the focus for PM owners
• How strong talent and leadership structure directly impact margins
• The surprising upside of regulation for well-run property management companies
• The role acquisitions and local market dominance play in building scale
• How AI can streamline operations while reinforcing the people-driven nature of PM

This episode is a must-listen for property management leaders seeking clarity, strategy, and inspiration on building lasting businesses.

Links:

ProfitCoach - https://www.pmprofitcoach.com/

Brad on LinkedIn - https://www.linkedin.com/in/bradleyjohnson1/

Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/

Matt on LinkedIn - https://www.linkedin.com/in/mspeer/

PropertyManagement.com - https://propertymanagement.com/

Kalmar Group - https://thekalmargroup.com/property-management

Topics:

(00:00:00) - Intro (00:01:19) - Brad Johnson's journey into property management (00:05:51) - Challenges and changes in property management (00:07:48) - Achieving profitability and freedom (00:21:38) - The role of government regulation (00:28:17) - The importance of market share in local business (00:28:34) - Strategies for scaling your property management business (00:29:42) - Outbound marketing and acquisition tactics (00:35:55) - Leveraging AI in property management (00:38:31) - The future of property management: People and AI (00:47:18) - Final thoughts and recommendations

The debut episode of Unfiltered brings together co-hosts Dylan Scroggins and Matt Speer with guest Lacy Hendricks for a candid and wide-ranging conversation about the realities of running a property management business today. Lacy shares her journey from working at Facebook to stepping into a family business, the challenges of modernizing operations, and the role of automation and AI in driving the industry forward. She also opens up about launching a new venture focused on SEO and digital tools for property managers, offering practical insights on growth, leadership, and staying ahead in a rapidly evolving field.

We discuss:

• Transitioning from corporate tech to a family-run property management business
• Building healthier operations by focusing on processes rather than door count
• Practical automation strategies with tools like Lead Simple, DocuSign, and Zapier
• The leadership challenges of driving team adoption of new technology
• Launching ClearLead Digital to help property managers implement effective SEO strategies

This episode is packed with actionable lessons for property managers and entrepreneurs looking to modernize their operations and embrace new opportunities.

Links:

Lacy on LinkedIn - https://www.linkedin.com/in/lacyhendricks/

Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/

Matt on LinkedIn - https://www.linkedin.com/in/mspeer/

ClearLead Digital - https://www.linkedin.com/company/clearlead-digital/

Thia Finn Books - https://www.thiafinn.com/

PropertyManagement.com - https://propertymanagement.com/

Kalmar Group - https://thekalmargroup.com/property-management

Topics:

(00:00:00) - Intro (00:02:39) - Lacy's journey into property management (00:05:11) - Challenges and changes in the property management industry (00:06:58) - Implementing technology and automation (00:17:18) - Leadership and team buy-in for new systems (00:20:28) - Balancing passion projects and professional responsibilities (00:21:38) - Challenges and innovations in property management (00:22:16) - The role of technology in modern business (00:23:45) - The future of SaaS in property management (00:27:55) - SEO strategies for small businesses (00:33:57) - Launching ClearLead Digital (00:39:33) - Final thoughts and contact information