This is an excerpt from my regular newsletter Eff Around & Find Out. 

I hear a lot of mic drops and gospel that revolves around the fact that you need to fail in order to succeed. 

Not a helpful strategy; and if your "fail" results in death or losing what's most dear to you - especially if you could've avoided it - it's not worth it.

This short clip will give you more helpful context.  

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

Podcast: https://unfocused.show

YouTube: http://unfocused.video

Twitter: http://www.twitter.com/paulttran

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NFTs are so hard to describe, because they serve so many functions and it means different things to different people.   

I give it a shot, and we also talk about Starbucks entering the space, too.   

This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good human being Derek Ting.  

You can listen to the full episode here (and please subscribe!)

And also - definitely follow Derek here:  (1)@duhricehero (2) @frstyleofficial

THE BEST WAY you can support me is to like/subscribe/comment on this podcast AND subscribe to my free newsletter EFF AROUND & FIND OUT

Thanks!

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

Podcast: https://unfocused.show

YouTube: http://unfocused.video

Twitter: http://www.twitter.com/paulttran

Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

If you sell for a living - as a business owner or sales professional - and one of your prospecting questions is:

What keeps you up at night?

Take a pair of scissors, and cut that shit out lol!

Why?

1. Every other salesperson is asking the same exact question. You’re buried with every other company, and you’re not an obvious option. It’s an upward hill battle for you.

2. It’s lazy. It shows you didn’t do your homework. It’s not a good look, because when it’s time to make a decision, they’ll remember how you made them do all of the heavy lifting.

3. It’s vague. Vague questions = vague ( and often unhelpful) answers.

Your job as a salesperson is to create a pathway that’s enjoyable, safe, relatable, and leads them to you as the best option for them.

I was hired by an Inc 5000 company who sold systems and automation products, to help with their sales strategy; and instead of the insomnia question, I replaced it with something easier for the prospect, and more favorable for me.

And it jumped the close ratio.

I said:

John/Sally,

Our customers who are profiting the most, came to us to solve one of three struggles.

1. They’d love to grow, but hate marketing and lead generation.

2. They want to do more with less costs and complexity.

3. They want to serve their customers better.

Which one of these describes you?

Of course - make these three points specific to what your product does for your customers.

But there are two possible outcomes with this structure:

They either choose - and you made it easy, you stood out, the customer feels safe that you’ve done this before, and you “get” them.

Or, they say: “Actually - I don’t struggle with any of these things. What I’m actually struggling with is...” And they’ll tell you how exactly how to best to help them.

So, it’s a win/win situation.

Go sell and serve people better.

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

Podcast: https://unfocused.show

YouTube: http://unfocused.video

Twitter: http://www.twitter.com/paulttran

Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

This is an excerpt from my regular newsletter Eff Around & Find Out.

Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.

http://effaround.substack.com

And follow me!

Podcast: https://unfocused.show

YouTube: http://unfocused.video

Twitter: http://www.twitter.com/paulttran

Instagram: http://www.instagram.com/paulttran