Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and email subscribers is that your audience is showing you that they are interested enough in what you're talking about to invest their time and energy into you. So when those people start to unfollow and unsubscribe, it can naturally cause a bit of panic as you watch the numbers go down but I am here to chat through why that is a good thing.

What I cover in this episode:

• How unfollows or unsubscribes doesn't indicate failure in your business
• Why narrowing your focus and specialty can help to attract passionate and ready-to-invest clients
• Ways that incorporating personal branding into your messaging may lead to audience drops, while also strengthening your connection with the right people
• How to attract passionate followers and repel those who don't align with your values to build a cult brand

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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