In this episode of Unfulfilled, host Luke interviews Sam Matanle, co-founder of Batch LDN, a brand that specializes in casual suits. 

Sam shares the journey of starting Batch, the challenges faced, including a significant robbery incident, and how they turned adversity into a marketing opportunity.

The conversation delves into the brand's unique production model aimed at sustainability, the shift from paid advertising to storytelling in marketing, and the importance of physical retail in building customer trust.

Sam also discusses the impact of celebrity endorsements on brand growth and shares insights on key business metrics and future plans for Batch LDN.