In this episode of Unfulfilled, host Luke interviews Kelvyn Quagraine, head of brand at Arthur Football.

They discuss the brand's unique approach to football merchandise, the importance of cultural relevance, and the power of reactive marketing during major football events.

Kelvyn shares his personal journey in the football industry, the evolution of Arthur Football, and the brand's partnerships with clubs and players.

The conversation highlights the passion behind the brand and its mission to connect with fans through meaningful merchandise.

In this conversation, Kelvyn Quagraine discusses the cultural significance of football and its merchandise, the impact of collaborations like the one with Guinness, and the importance of inclusivity in sports, particularly through the Women's World Cup.

He shares insights on e-commerce strategies, partnerships, and offers advice for aspiring brands looking to make their mark in the industry. The discussion also touches on the future vision of expanding the Art of Football brand beyond just football to encompass other sports.

Welcome to episode 19 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Tune in as Adam unveils the innovative dynamics of ChaChing, a game-changing performance and customer acquisition platform that's reshaping eCommerce advertising. 

Learn how ChaChing allows merchants to set their own cost per acquisition, paying only upon successful conversions while giving back a substantial portion to customers.

This approach has garnered significant market approval by minimising ad wastage and enhancing customer incentives.

Adam also dives into strategic partnerships, the competitive edge of ChaChing, and the collaborative spirit within the eCommerce community. Don't miss this deep dive into a platform poised to become a major force in e-commerce.

That’s now a wrap on Season 1, keep an eye out for a new look, revamped Season 2 coming soon!

Join Luke Plane as he delves into the transformative journey of WIRO with its founder, Tom Rees. From its inception as a design studio to becoming a leading e-commerce agency, discover the pivotal moments, growth challenges, and the unexpected impact of COVID-19.

Tom reveals invaluable lessons on process building, the essence of genuine team culture, and the strategic shift to Shopify Plus.

This episode is a treasure trove for those looking to understand the dynamics of e-commerce evolution, the importance of solid foundations, and visions for future success amidst a rapidly changing digital landscape.

Welcome to episode 17 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Explore the innovative world of what3words with partnerships manager Will Irvine, as he sheds light on their unique three-word addressing system transforming eCommerce and emergency services. Discover how this method enhances location accuracy, streamlines deliveries, and saves lives. Will dives into the challenges of changing behaviours, the power of partnerships in adoption, and the system's creation inspired by a music event mishap.

Join us for an engaging discussion on the future plans, algorithm intricacies, and the passionate team driving what3words into new markets and making a global difference.

Welcome to episode 16 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Join Luke Plain as he sits down with Sam Jackson, Partner Growth Manager at BigCommerce, for an insightful exploration into the eCommerce world.

Discover Sam's journey from recruitment to eCommerce, the essence of his role, and how BigCommerce cultivates its vital relationships with agencies and merchants. Delve into the core values of trust and collaboration that define the industry, the challenges BigCommerce face, and their strategies for future growth and development. 

This episode is a must-listen for anyone interested in the behind-the-scenes of eCommerce success and partnership dynamics.

Welcome to episode 15 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Dive into this conversation with Will Laurenson of Customers Who Click as he unveils secrets to mastering Conversion Rate Optimisation (CRO) for eCommerce. From his startup roots to developing the impactful UAM method, Will discusses overcoming agency growth challenges, strategic partnerships, and the importance of choosing the right clients. This conversation is perfect for those looking to boost e-commerce effectiveness and forge lasting brand success.

Welcome to episode 14 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

In this week's episode, Luke welcomes AJ Saunders, the Founder of AJS Digital. They'll explore the crucial role of educating clients and share targeted strategies for nurturing and expanding your eCommerce business. Prepare for a conversation filled with actionable insights, strategic wisdom, and AJ's seasoned take on fostering growth in the eCommerce landscape.

Tune in for some fascinating insights.

Welcome to episode 13 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Dive into the dynamic world of eCommerce with Paul Wilson from Opinew, part of Shop Circle, as he shares insights on revolutionising review management for Shopify brands. From strategies to boost monthly revenue to embracing industry changes post Shop Circle acquisition, this episode is a deep dive into innovation, collaboration, and the future of online shopping.

Enjoy another fascinating episode.

Welcome to episode 12 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

Join Luke Plane as he dives into the world of pb+j with co-founder Kyle Dutka and explore their journey in the eCommerce space. Learn about their patron-focused approach, success through referrals, and the art of maintaining culture remotely. Plus, discover the personal side of eCommerce success, from countryside living to pub culture.

Enjoy another fascinating episode.

Welcome to episode 11 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape.

In this episode, we’re joined by Nathan Lomax, Co-Founder at Quickfire Digital. We’ll explore the journey of Quickfire Digital as Nathan shares his insights into growing a Shopify-focused e-commerce agency, from overcoming challenges to valuing community, mentorship, and the crucial balance of work-life and mental health.

A must-listen for e-commerce enthusiasts.