Three small business owners are about to discover why their $150 inspection costs are bankrupting them—and how one diplomat's experience in Syrian war zones revealed the game-changing solution.

In this eye-opening episode, cybersecurity experts Justin, Bryan, and Mario sit down with Mounir Ibrahim, former US diplomat and Chief Communications Officer at TruePic. Mounir shares how witnessing fake images derail international investigations led him to a technology that's revolutionizing how businesses verify digital content.

What You'll Learn: • How to eliminate $150 inspection fees and reduce wait times from 3 days to 1 hour • Why your customers' photos, receipts, and documentation can't be trusted (and what to do about it) • The two major fraud threats hitting small businesses: AI-generated content and "cheap fakes" • Real-world examples: Insurance claims, warranty inspections, loan applications, and merchant cash advances • How one pizza shop owner can now get funding in hours instead of days

Perfect for: Small business owners doing manual inspections, anyone processing customer-submitted photos or documents, and entrepreneurs looking to expand beyond their geographic area without the traditional costs.

The Bottom Line: While we're living in the "Wild West" of digital content, smart business owners are using authentication technology to cut costs by 90%, serve customers faster, and expand into new markets—all while protecting themselves from fraud.

Are your cybersecurity gaps quietly devaluing your business? In this episode, entrepreneur and advisor Jim DuBos shares the top reasons buyers walk away—and how small business owners can protect their company’s value before it’s too late. Learn the 3 essential controls every buyer looks for, how to build a culture of security, and why cybersecurity is a business growth strategy, not just an IT concern.

 Download Jim DuBos’ Cybersecurity Program for Small Business

In this episode, hosts Justin Shelley and Mario Zaki welcome Dr. Ilkay Damir, a deep fake detection expert who developed FakeCatcher at Intel. Dr. Damir explains how deepfakes threaten businesses through financial scams, political misinformation, and reputation damage. She discusses her groundbreaking technology that detects fake videos by analyzing blood flow signals in faces with 96% accuracy. The conversation covers practical protection strategies for business owners, including using the Content Provenance and Authenticity (C2PA) standard and protective technologies like "My Art My Choice" that prevent AI from successfully replicating content. Dr. Damir's message: we're not doomed - businesses can protect their digital identity by being proactive and leveraging emerging authentication technologies.

In this episode of UnHacked, hosts Justin Shelley and Mario Zake are joined by Tim O'Hearn, author and former software engineer, to explore the darker side of social media engagement strategies. Tim shares insights from his personal journey of creating social media bots and discusses the implications of fake activity on platforms like Instagram. The conversation delves into the potential harm of artificial social proof, highlighting the need for small business owners to be discerning about social media metrics. Tim also discusses his book, Framed: A Villain's Perspective on Social Media, and the broader impact of deceptive online practices. Listen to uncover the hidden threats and learn how to navigate the complexities of social media with your business's integrity intact.

Buy Tim's book here: https://amzn.to/3XoxUC1

This episode focuses on the critical role people play in cybersecurity. The hosts discuss how most breaches (95-97%) involve human error, emphasizing that while technology defenses are important, humans remain the weakest link. They explore how hackers exploit human psychology through social engineering and why creating a positive security culture that rewards reporting and learning is crucial. The episode includes stories of successful security awareness programs and offers practical advice for organizations looking to strengthen their "human firewall."

Today we bring in a guest who consults with solopreneurs who run their businesses on Macs. This question is debated all the time: Is Mac really more secure than Windows? Well, today we heat things up on UnHacked as we battle it out. 

• Where is Windows more vulnerable?
• Where is Mac more vulnerable?
• What threats are the same (PC vs Mac)

I don't know that we ever solved the primary question... but here are some good tips for staying safe, regardless of which platform you are passionate about.

Dave Sobel is the host of The Business of Tech, a podcast that delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?

Dave shocked me when he said, "I hate the cybersecurity industry!" So I said, "Let's discuss!" The bottom line is this: we as a society can and should do better. 

• As consumers of cybersecurity products and services, we need to push back on vendors. Why do they get away with having no skin in the game?
• As citizens, we need to push back on our leaders. Why are we always on defense? Let's play offense!
• As users of technology, we have our own set of responsibilities. It's time to take that seriously.

Lori Crooks is the Founder and CEO of Cadra, Inc. The organization focuses on security assessments and security management projects. With a career focused on information security assessments, developing policies and standards, and advising clients regarding their information security requirements, Lori brings a deep understanding of information security controls 

Eric D. Brotman, CFP®, is the CEO of BFG Financial Advisors, President of Brotman Consulting Group, LLC, host of the Don’t Retire… Graduate! podcast, and author of the award-winning book, Don’t Retire… Graduate!

Use code "unhacked" for a 25% discount on Eric's book: https://dontretiregraduatebook.com/

In our pre-interview meeting, Eric said: “Very few things keep me up at night. Not stocks, not capital hill, but having my identity stolen and company infiltrated.” And he has a great reason for this. Several years ago his company was hit with a ransomware attack.

We make a lot of assumptions in the world of tech and cybersecurity. The most common one I see is assuming that a vendor is properly protecting your data. And honestly, that feels like the only option since we can't really see behind the curtains. But what if I told you there is a way to verify that your vendors have the proper cybersecurity safeguards in place? Take a listen!