Unhinged

Your company builds a brand from the first day it becomes customer-facing. How are you shaping your brand and strategizing your marketing efforts? Jenny Patterson, Marketing Director at Dean Dorton, talks all things marketing—how big data impacts your marketing strategy, how to market to multiple generations, and how to market in this age of resistance.

Guest Brian Luftman, founder of American Farm Investors, is a passionate entrepreneur who has started numerous ventures. Brian and show host Justin Hubbard discuss where entrepreneurs should focus their time, where to spend resources, and how to quantify results.

Want the inside scoop from co-founders of a growing start-up connected to the future of voice technology? Mike Lotz and Sam Tate, co-founders of Tango Legal, talk about their passion for the conversational AI platform, risk as a necessary evil, and what it takes to be a successful entrepreneurial duo.

David Goodnight, a Lexmark legend and Bluegrass Angel Investor, guest stars on this episode. His international business experience allows him to help entrepreneurs grow their business idea into something tangible, explaining why the savvy business leader is customer-driven and embraces customer-led innovation.

The innovative business leader is always growing, both inside and out—and we aren’t talking about employee count. Erica Horn, state and local tax guru at Dean Dorton and founder of the nonprofit Glean Kentucky, covers the gamut of responsibilities and outside-of-the-box thinking of businesses who want to make their community and the world a better place.

A smart business is forward-thinking and invests in innovative ideas and well-rounded teams. What if you sit idle and allow your competitors to pass you? That’s the risk of thinking you’re done innovating, investing, and growing. Guest starring John Wurtenberger, audit practice lead at Dean Dorton.

Justin Hubbard and guest Adam Shewmaker challenge common practices in the healthcare industry that don’t make a lot of sense and discover how the growing use of telehealth could crush the magazine subscription business.

These days our lives are filled with services—GrubHub®, Netflix®, the landscaping company, and more. We live in a time in which paying for services is normal and we don’t think twice about a subscription delivery model. What if running your accounting and finance functions could be just as easy?

Justin Hubbard, show host and Dean Dorton’s Director of Accounting and Financial Outsourcing, introduces Unhinged. The world is far too unstable for a linear, one-dimensional line of thinking. It's time to unhinge and recreate our thinking process.