Everyone's building a brand, or at least they say they are. But the truth is brutal: almost all never even launch, most die within five years, and many survivors limp along invisible. In this episode, Patrick and Amber go deep into what it takes to build something that lasts, from the dot com crash to the TikTok hustle. Forget chasing a viral hit, buying followers, or throwing money at influencers. None of it matters if you don't show up relentlessly, if you don't bleed out content when no one's watching, and if you can't connect on something raw and human. This isn't a step-by-step guide, it's a reality check on how to build a brand in a world that couldn't care less.

Wellness is crowded with claims. Fibre lowering cancer risk, fluoride protecting teeth, strength training keeping muscle. These are built on evidence and they hold. Then come the rest. Lemon water detox, parasite cleanses, oil pulling, hydrogen water. They collapse the moment you press them. This episode is a stress test.

Some rituals earn their place. Others belong to TikTok theatre. The difference is the evidence, and it is rarer than the industry wants to admit. We cut through myths and marketing to find out what is real and what is just wellness cosplay.

Vitamins are sold as the basics of health. C for your skin, D for your bones, B12 for your brain. Without them the body folds in on itself. They are the quiet machinery that keeps you upright, the line between strength and collapse. Which is why they get treated as harmless.

But too much twists the promise. B6 hides in pills, powders, and fortified drinks until nerves start to burn out. Numb hands, dead feet, trouble walking, all in the name of wellness. Most of us already have enough, yet the industry keeps adding more. We break down how vitamins went from survival to sales pitch, and why FLCK refuses to dump them in indiscriminately just to look "healthy."

Pain used to be something we treated. Now it's something we market.

This episode dives into how trauma, discomfort, and the fear of suffering have become trillion-dollar industries. From opiates and antidepressants to ayahuasca retreats, ice baths, and TikTok tarot. We talk pharmaceutical trapdoors, rebound headaches, and why we keep inventing new ways to hurt ourselves just to feel alive.

We also dive into lobotomies, brain-eating amoebas, salt & vinegar induced mouth cancer, and why Reddit is the worst doctor in the world.

Pain sells. Relief sells more. And when that stops working? We sell pain again.

Why do humans need something, anything, to believe in? In this episode, we dive into belief in all its forms: gods, tarot cards, morning rituals, and the little personal superstitions that help us feel in control when life makes no sense. We talk about manifestation, spirituality as the new religion, TikTok fame as a brush with the divine, and why some people trade church pews for crystals and clairvoyants. Is it about purpose? Community? Or just trying to outrun our fear of the end?

Pour your powdered greens (or don't) and join us for a conversation about why humans cling to the mystical, the spiritual, and the slightly absurd, because sometimes belief is the only thing between us and the void.

Everyone's optimising. But for what, exactly? In this episode, we dive into the cult of enhancement—from sketchy nootropics to off-label injections and the quiet terror of not knowing what you've just swallowed. We talk TikTok snake oil, the pills that nearly killed us, and why some people are more afraid of hunger than heart failure. Supplements, drugs, biohacks—at this point, the categories blur. So does your vision. Welcome to wellness, FLCK style.

How much are you spending to convince yourself you're healthy—or at least appear that way? This week, we take aim at the exorbitant price tags of wellness rituals, exploring the irony of spending hundreds, if not thousands, on trendy products that might do little more than offer a placebo effect. From Erewhon's $40 gourmet ice and overhyped Hailey Bieber smoothies to influencers who mask vanity as virtue, we unpack the reality of wellness as the new status symbol. We question the true value of cosmetic surgeries—like nose jobs cleverly disguised as "health fixes"—and consider the irreversible decisions some make in the quest for the perfect aesthetic. Whether it's designer mouth tape or preserved Muscle Chef meals masquerading as peak nutrition, we expose the wellness industry's greatest trick: selling FOMO as health. Ultimately, we ask: are we genuinely healthier, or just spending our lives—and wallets—on an illusion?

In this episode, we delve into the bizarre and often absurd world of viral wellness trends. We react to the extreme morning routine of fitness influencer Ashton Hall, who starts his day at 3:52a.m. with mouth taping, ice baths, and even rubbing banana peels on his face.

We also discuss UFC star Paddy "The Baddy" Pimblett's dramatic weight fluctuations, gaining up to 42 pounds in just two weeks after a fight, and the implications this has for his health and career.

Additionally, we critique the "cream bun guy" phenomenon, where influencers compare the calorie content of healthy foods to junk food, often misleading audiences about nutrition.​

Finally, we introduce protein cigarettes., exploring the absurdity of marketing unhealthy habits as health trends and the potential dangers of such misleading practices.​

Join us as we dissect these trends and discuss the fine line between wellness and nonsense.

They sold us dark chocolate as a health food. They told us red wine would make us live forever. Now it's psychic vampire sprays, NMN pills, detox socks, and sparkling-water facials. Welcome to the absurd world of cure-alls — ancient snake oil, now with better branding.

In this episode, we dive into the fantasy of panaceas: the idea that there's one magical fix for everything wrong with you (spoiler: there's not). We swap horror stories about the supplements, gadgets, and full-body hacks we fell for, from drinking apple cider vinegar like it was holy water to slamming horse-sized multivitamins. Plus: fake wellness products so good they should exist, the cult of red wine, and why the real sickness might just be the search for a solution.

If you've ever bought a probiotic because TikTok told you to, or nearly overdosed on NAC because a clairvoyant said so—this one's for you.

Unholy Health: curing your gullibility, one episode at a time.

Hustle culture is dead—or is it just reincarnated, wearing different shoes?

In this episode, we tear into the myth of looking busy versus actually getting anything done. From folding tablecloths in a dead-end retail job to the slow, strange death of the 9-to-5, we talk about how the obsession with "appearing productive" still haunts offices, home setups, and TikTok feeds alike.

We pull apart the generational shifts too: why Gen Z's version of hustle looks more like creative chaos than corporate grind, and why OnlyFans might say more about modern ambition than Wolf of Wall Street ever did. We also dive into whether being chronically online is just the new "working late," how Catholic guilt accidentally fuels endless workaholism, and why the idea that "nobody wants to work anymore" is the oldest lazy excuse in history.

Same hustle. Different mask.

Long live the hustle. Just don't call it that.