Another episode packed with discussion about PR techniques this week in The Public Relations Podcast.

In this episode, we're talking with Jon Woodroof from Twotone.

We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry.

Among the discussion are unique ways to engage your audience, from hosting tattoo parties to crafting newsletters that actually get read. With the changing landscape in public relations, authenticity and collaboration have never been more crucial.

We also delve into the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.

We discuss employee advocacy programmes and how they can be implemented.

We even discuss how you could partner with rival firms or organisations in a way that benefits you both.

As usual, the episode is packed with actionable insights and discussion that you can either try yourself or inspire ideas that help in your own campaigns.

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