Unity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with  Erica Tarnowski, the franchise development manager at Unity Rd.

Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the importance of company/industry culture. Erica also lists states that have already legalized cannabis for medical or recreational use and explains the current market opportunities in these areas. Finally, she shares how Unity Rd builds brand awareness, given numerous advertising limitations.