Most of us value our health highly yet act in ways that undermine it. If we ate and drank less, didn’t smoke and were physically more active, 40% of cancers and 75% of diabetes and cardiovascular disease would be avoided. This talk addresses four questions, the answers to which reveal less and more effective approaches to improving our health:
1. Why do we persist in engaging in unhealthy behaviour despite valuing our health highly?
2. Why doesn’t learning of the risks to our health from our behaviour – eating and drinking too much, smoking, moving too little - lead us to change it?
3. Why don’t governments do more to make these behaviours less likely?
4. Is a better public understanding of the non-conscious nature of much of human behaviour core to more effective approaches to improving health?
Professor Theresa Marteau is Director of the Behaviour and Health Research Unit in the Clinical School at the University of Cambridge, and Director of Studies in Psychological and Behavioural Sciences at Christ’s College, Cambridge. She studied psychology at the London School of Economics and Political Science (LSE) and the University of Oxford.
Her research interests include:
i. development and evaluation of interventions to change behaviour (principally diet, physical activity, tobacco and alcohol consumption) to improve population health and reduce health inequalities, with a particular focus on targeting non-conscious processes
ii. risk perception and communication particular of biomarker-derived risks, and their weak links with behaviour change
iii. acceptability to publics and policy makers of government intervention to change behaviour.
She is a Fellow of the Academy of Medical Sciences and the Academy of Social Sciences. In 2017, she was appointed Dame Commander of the Order of the British Empire in recognition of her contribution to Public Health.