Unlearn Everything

Unlearn Everything

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Unlearn Everything episodes

  • #WFH Virtual Summit: Real Life WFH Tips

    JOIN US WEEKLY at 9:00 AM (EDT)

    We've gathered thought leaders from our community to share their insights and expertise in a variety of topics ranging from business to spiritual, holistic, social media and more.

    Nowhere else can you get so much valuable information all at one time - AND IT'S FREE!

    Join us for the #WFH Virtual Summit each week. Candid, Raw, Authentic, Motivational, Insightful and ACTION ORIENTED,  so you can implement their advice NOW to live your best life during this transitional period.

    We will make it through this... we will get there faster TOGETHER!

    1 hr 8 min
  • Should you hire an outside digital marketing agency or hire within?
    1. Should you hire an outside agency versus keeping it in house for your digital marketing?
    2. For most companies, the individual in charge of digital marketing is usually just one person?
    3. There is more to digital marketing than just social media
    4. Digital marketing allows small business to have a competitive advantage with a much smaller advertising budget
    5. Digital marketing is an ever-changing landscape.
    6. It costs roughly $4000/per employee to hire someone, this does not include salary, benefits, hr, taxes, etc.
    7. Who knows how long that person will last
    8. Getting someone up to speed on strategy does not include costs of all the materials, software, platforms, to manage effectively
    9. What kind of tools do you need - how much time do you spend researching everything to find what works for you?
    10. Hire experts, team over individual, stay in your lane
    11. 23 min
    12. Transparency
      1. Transparency... when used in a social context, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a "transparent" object is one that can be seen through.
      2. Transparency includes openness around everything we do - full disclosure
      3. let's be honest about being honest. Most of us are not as transparent as the term implies
      4. I love honesty but am I always honest - FUCK NO
      5. I tell people all manner of "white lies" every day.
      6. We spin situations to secure gain and avoid loss.
      7. We know there are some people who will use our honesty against us.
      8. Do we always know all of our own motives as we act in transparency?
      9. Money's power over us that compromises our authenticity?
      10. Are we being authentic in this podcast?
      11. The fact is, very few people can truthfully and accurately say that every opinion they state is pure and free of motives for self-gain.
      12. Strategy to our transparency in of itself but is that really transparent about the motivation behind it
      13. 23 min
      14. When is the right time to fire your client?

        How do you know when a client is a good fit?

        1. You are willing to put aside time to work on a project for them
        2. You feel compelled by the cause and are passionate about the impact it is making.
        3. You are fueled by every conversation. Every time you speak with them you are motivated and energized, and feel even more creative.
        4. You think of ways to help them at all times of the day
        5. You are on the same wavelength about a lot of topics and are willing to go the extra mile for them, even though it’s not part of your mandate
        6. How do you know when a client is no longer a good fit?

          1. You feel completely drained after interactions with them
          2. You work overtime trying to please but zero acknowledgement of this or apparent appreciation
          3. It no longer feels like a partnership but more a knee jerk response to everything you do with them
          4. Every conversation is about them and completely one-sided, in fact you begin to wonder, did they even hear what I said?
          5. 33 min
          6. Every bride and groom should listen to this advice before booking anyone

            Often times bride and grooms, are in such haste and excitement to book their wedding vendors that they sometimes use antiquated or ill-conceived advice when selecting their vendors. Using checklists have their purpose, but the reality of it is, that brides and grooms should really think about what matters most to them on their wedding day. After all, this is YOUR day, not anyone else's and it should compliment you, and serve you in the best way possible.  Our podcast today addresses some critical questions and ideation you should consider before booking anyone/anything.  Enjoy and as always, we would love any feedback you have.

            24 min
          7. Success is relative and is an inside job

            Instagram success is relative and is an inside job

            Success is relative and deeply personal. My idea of success is going to be significantly different than anyone else’s because it is based on my context, experiences and judgements and that’s the way it should be.

            BUT Due to our predilection for vicariously living through other people's lives we have become accustomed to what social media, television, and media manipulates us to define success.

            Society has Warped our Perception.

            From early childhood, we have learned from the collective amalgamation of humanity what it means to be successful. Whether it’s working in the right type of job, or the proper way to act, dress, speak - these ideas have been pushed on us daily and relentlessly.

            Social media sharpens that perspective even further and engrains in our minds that success is based on

            the nicest car

            The biggest house

            The most expensive clothes

            And on and on around material possessions - anything short of that is FAILURE.

            If you google “what does it mean to be successful” the immediate results depict and define success from the billionaires perspective, the actress in hollywood or the sports agent of some professional athlete, so this quickly becomes our barometer and our litmus for success, and to be frank with you - this is just skewed. Success is personal, it varies from individual to individual and is an inside job.

            So how do we draw all that in for today’s episode about instagram? Well much like life, we have been taught that Instagram success means

            we have to have massive followings,

            huge number of likes and

            monstrous accounts to are considered “influential” or successful.

            But we have a different take on success on IG.

            Yes IG is making it harder and harder to stand out, but that is also an offshoot of everybody trying harder and harder to stand out and in a sea of people trying to stand out, most of them all look the same. So how do you become successful?

            1. Develop your own style and be strategic about your content
            2. Finding your niche is important
            3. Stay in your lane
            4. It’s all about community
            5. The cascade fountain is always running
            6. 36 min
            7. The Wolfpack: Whitney Walters, CEO, Lady Boss and all-around bad ass human!

              Whitney has de-bunked every myth of the gender "American Dream", that women struggle in a man's world.  Even though self-prophecied, she was gifted "bad genes" she still finds time to create, sustain, and succeed as the first female in a male-dominated industry (construction) to act as owner and CEO.

              Whitney is a corporate America executive, living out her passion by finding time to create an alternative lifestyle brand ideally geared towards women.


              She has overcome many of my life's failures and obstacles, while climbing mountains. She uses the climb as a metaphor for life and is inspriing others through her actions to do the same.

              She is first female to play on an all boys football team in the state of Tennessee, back in 1989.


              The First female executive in a 60 year old construction company and youngest to ownership. 

              Awarded Silcon Valley Woman of influence in 2016, top 20 under 40 in my perspective industry.


              She travels over 250+ days a year, and still finds ways to maintain relationships that add value to her life and enable to her to connect.

              1 hr 23 min
            8. 24 Hours of Booty

              Meet Executive Director, Katy Ryan from 24 Hours of Booty, in Charlotte NC.

              24 Foundation’s mission is to inspire and engage communities to make an immediate impact on the lives of those affected by cancer. For us, that means more than funding research and goes beyond finding a cure. To 24 Foundation, that means investing in services that untangle the maze of appointments, tests, and treatments after diagnosis, and funding programs to increase the quality of life for survivors decades into the future.

              Founded in 2002 by one man riding a bike for 24 hours, 24 Foundation’s signature annual events now serve as celebrations of survivorship, the power of peer-to-peer fundraising, and the spirit that our participants live with every day. Event participants commit to cycling or walking as much or as little as they’d like within 24 hours. It isn’t a race. Miles don’t matter. It’s an experience, celebration, and triumph.

              United by the common vision of cancer navigation and survivorship for all, 24 Foundation has raised more than $21 million to date to support our mission.

              Katy is an avid athlete, passionate community advocate and fundraiser, in that order. A native of Alaska, she studied neuroscience and psychology at Bowdoin College in Brunswick, Maine. Following her first (and only) job in corporate America, Katy jumped feet-first into the non-profit sector where she’s worked in fundraising, partnerships and community relations for more than 18 years. Prior to joining 24 Foundation, Katy served as the Vice President of the Alexander Children’s Foundation, the philanthropic arm of Alexander Youth Network. In that role, Katy managed major gifts, special events, and donor stewardship. She was also responsible for oversight of the agency’s grant seeking efforts as well as their robust volunteer program, which engages more than 1,200 individuals and corporations each year.

              Katy has also served as Senior Development Director at the YMCA of Greater Charlotte; Vice President of Partnerships and Development at Girls on the Run International; Director of Business and Alumni Relations at Wake Forest University and Associate Director of Development at UNC-Chapel Hill. She lives at Lake Twitty, NC, with her husband Steven and her three step-daughters, Amanda, Rebecca and Samantha.

              49 min

            About Unlearn Everything

            From the publisher's feed

            Welcome to the Unlearn Everything Podcast, a riveting expedition into the art of discarding outdated norms, biases, and manufactured narratives that shackle the human spirit. Hosted by the dynamic…