Many small businesses struggle to create video testimonials that feel real, connect with audiences, and actually convert. This episode shows you how to fix that.

Join East Trade Winds hosts Bernie Franzgrote and Wayne Pratt for a dynamic conversation with Neil Carroll, founder of the Vidwheel Creator Network, as he unpacks the truth about authentic video testimonials. Learn why traditional testimonials often fall flat and how Neil transitioned from big production to practical, low-friction content creation for real-world business impact.

Neil brings a refreshing perspective on why testimonials should focus on storytelling, emotional connection, and strategic simplicity over polish. His methods help even the most camera-shy entrepreneur show up with confidence—and convert viewers into customers.

Key Topics Covered:

• Neil Carroll’s journey from video producer to video strategy consultant
• The hierarchy of testimonials: understanding formats and impact
• Why authenticity beats perfection in video content
• Real-world examples of testimonial success stories
• Tips for solopreneurs and small businesses to start filming TODAY
• The biggest testimonial mistakes—and how to avoid them
• Leveraging testimonials for brand authority and trust-building
• How to make testimonial creation part of your client process

Guest Links & Resources:

• Connect with Neil Carroll on LinkedIn: linkedin.com/in/neilkcarroll
• Learn more about Vidwheel Creator Network: vidwheel.com
• Watch the full YouTube interview: Unleash Authentic Video Testimonials

👉 Need help with your video strategy? Reach out to us: [email protected]

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.