AUDIO NOTES:LISTEN NOW! What is content these days?  I’m not 100% sure how many will answer this question but I know “Content is King”.   Let’s now turn to a proper definition of the term “content”.  After being 100 percent content on skipping the first definition of being “in a state of peaceful happiness” we can move on to this articles intended definition of “something that is to be expressed through some medium, as speech, writing, or any of various arts”. Now we know that content, in short, is an expression, and if you were to express something you were to put it into words. Being we are now left with only words how do we provide power from them?  Since we’re on the definition kick we will lastly define power as the “ability to do or act; capability of doing or accomplishing something”. I draw the simple conclusion that wording something properly provides the ability to do or act.  It is with this conclusion that a websites content is indeed king.  Sites can be filled with great graphics and stunning photos, however if content is not moving the viewer to do or act then what is the point? Enter, massive action.   How can your site generate massive action?   First, we must understand what exactly massive action is.   I’m under the impression that similar to the word “content”, “massive action’s” interpretation is in the eye of the beholder. From my perspective massive action is a relentless pursuit of every idea, thought, and possible actionable item that will result in the most desirable outcome. My question to you is does your website contain the most powerful content that has been relentlessly pursued, if not I would question the ability to achieve your desired outcome. More to come on the topic of “MASSIVE ACTION”