This episode of The Driving Innovation Podcast explores how in-vehicle edge AI is reshaping the automotive industry and introduces Sonatus AI Director, an end-to-end orchestration platform that makes large-scale AI deployment in vehicles practical and cost-effective.

Steve Stoddard, Product Manager for AI Products at Sonatus, explains how AI Director helps automakers optimize, deploy, and manage diverse AI models on today’s ECUs and vehicle hardware—enabling smarter, adaptive, and personalized driving experiences.

The discussion highlights Sonatus’ ecosystem partnerships, spanning silicon providers, cloud platforms, and AI model vendors, to accelerate a wide range of embedded AI features. Together, these collaborations mark a major step forward in bringing AI from concept to production, advancing the vision of truly intelligent, software-defined vehicles.