In this latest episode of Unleash This, we dive deep into strategically planning a website redesign. In this video, Caroline Benach, Director of Digital Strategy at Unleashed, joins us to talk about why strategic planning is crucial, the initial steps in building a website strategy, ensuring your website goals align with your objectives, journey mapping and persona creation, determining what content should be on your website, site mapping, wireframing, designing the website, and finally, the ongoing involvement even after the website launch.

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

Welcome back to Unleash This! We’re exploring the future of eCommerce with Tym Stengert, Co-founder of CommerceWeavers. Join us as we dive into the exciting world of eCommerce in 2024 with one of its visionary pioneers, Tym Stengert. Gain invaluable insights and stay ahead in the ever-evolving digital marketplace. Don't miss out, hit play now!

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. Join Dustin as he interviews Jay Goldbach, VP of Engineering, who gives common use cases of businesses and their needs for content management systems and which tools best serve those uses. Watch and subscribe to obtain massive insights to stay ahead in the ever-evolving digital marketplace.

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. We’re joined by Ryan Grieb, VP of Operations, who is interviewing Beata Mercier, Director of Account Services, to talk about digital roadmaps.  They discuss what digital roadmaps are, how they work, why they’re vital for businesses planning out their website goals, and how to create a successful digital roadmap. Watch and subscribe to obtain massive insights to stay ahead in the ever-evolving digital marketplace.

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

Unleash This podcast is back again! This is an important one! In this must-watch episode, join host Muhammad Hutasuhut as he sits down with the brilliant Ben Marks, the visionary Director of Global Market Development at SHOPWARE. 

Want to know what the eCommerce landscape is going to look like in 2024? Needing to know about the cutting-edge technologies that are gearing up to meet the skyrocketing demands of Shopware's dynamic user base? Ben Marks breaks down the incredible ways eCommerce is set to reshape the way we shop and sell online.

This podcast was created to help show you how to improve your ecommerce strategies and ecommerce tools. Stay in the know, click the SUBSCRIBE button, and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

Unleash This podcast is back again! Glad to have you here! Tune in to explore the dynamic world of eCommerce and the incredible potential of digital web applications.

Join Dustin Hickle as he interviews and uncovers strategies, insights, and eCommerce success stories that revolve around leveraging cutting-edge tools and technologies from an ex-Apple developer, Beth Macknik! 

This podcast was created to help show you how to improve your eCommerce strategies and eCommerce tools. Stay in the know, click the SUBSCRIBE button, and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

0:00 - Introduction
1:17 - Beth Macknik’s Background
8:29 - Customizing and ‘out-of-the-box’ web applications
13:05 - Example of web applications with scaleable results
17:35 - Top use cases for custom web applications in B2B
25:58 - Positive impact of web applications on underserved communities
29:04 - Best Practice for building web applications 

Unleash This podcast is back! We’re having an important conversation about Drupal 7. Why do you, as an ecommerce leader need to know this? Because Drupal 7 is coming to the end of its life and is sunsetting. Migrating Drupal 7 to Drupal 10 is estimated to be the popular move but what do you need to know to stay on top of this migration? What other options do we have beyond Drupal 1o? 

Our guest Jay Goldbach, VP of Engineering, sheds light on our Drupal migration options, technical considerations, and insightful business strategies that counter Drupal’s migration.

Click the SUBSCRIBE button and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!


0:00 - Intro
2:10 - What is Drupal 7?
5:35 -  Options to move on from Drupal 7
11:40 - Is now, 2023, a good time to migrate away from Drupal 7?
14:25 - Is Wordpress a viable replacement for Drupal?
21:50 - What is Backdrop CMS?
27:10 - Jay Goldbach’s recommendations for replacing Drupal 7
33:50 - How does ecommerce technology help underserved communities?
42:19  - What components of my ecommerce website should I think about as Drupal 7 is sunsetting? 
50:30 - Unleashed Technologies can help with your Drupal migration

Discover the untapped potential of health system websites! We are exploring the captivating world of healthcare websites and their impact on patient experience. In this episode, Caroline Benach, Director of Digital Strategy, and Garrett Benskin, Senior Project Manager, dive into how health systems' websites directly influence patient experience scores and uncover strategies for creating a better user experience. We dissect the critical roles played by marketing departments, service lines, and IT departments within a healthcare organization to shape the patient experience.

Did you know that an integrated website that focuses on patient needs and streamlines the scheduling process can positively impact the overall patient experience? Join us as we explore innovative tools and best practices to uncover how to elevate your health organization's website to new heights.

Hit that subscribe button and elevate your business today and visit https://unleashed-technologies.com/contact-us


0:00 - Intro and panel introductions
2:20 - Major pitfalls to watch out for in healthcare websites
7:50 - Tools that improve the patient’s digital experience
13:29 - Accessibility and search functions on healthcare sites
16:57 - Appointments, results, oh my!
18:30 - Solutions to hurdles in large health organizations
25:00 - Credential systems
26:45 - Summary of pitfalls in digital healthcare organizations
28:14 - How do digital solutions improve underserved communities?
32:45 - How can healthcare organizations take advantage of AI? 
40:00 - Personalization through AI
42:20 - Closing thoughts and recommendations

Welcome back to Unleash This! The podcast where we explore the impact of technology on associations. In this episode, Todd Tolbert joins us to discuss the latest association tech trends and the transformative power of generative AI in B2B markets. We present key association tech trends from Unleashed Technologies' clients and uncover how associations are maximizing cost savings through specialized digital solutions.

Associations are no longer satisfied with monolithic apps and are seeking specific digital tools to address their pain points. We'll delve into the world of association technology and showcase real-life examples of how AI is revolutionizing processes and improving member experiences. From personalized recommendations to predictive analytics, associations are leveraging AI to gain a competitive edge.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

0:00 - Intro
2:43 - What is an association? Examples of Associations
8:34 - Why are associations unwilling adopters of technology?
14:20 - Evolution and technology trends
16:50 - Painpoints of monolithic apps
29:17 - Access to data, the biggest pain point?
35:05 - Generative AI's effect
42:00 - Solutions to Monolithic apps
46:30 - Explaining Custom Software's ROI
50:14 - Conclusion

We’re diving into B2B eCommerce once more! Looking at micro services and custom apps and how they improve digital landscapes for businesses of all kinds. Join Muhammad Hutasuhut, the CEO of Unleashed Technologies and Beth Macknik, Lead Symfony Developer and Architect as they deliver critical insights into micro service applications in B2B eCommerce and the trends surrounding an ever-evolving digital landscape. 

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

0:00 - Intro
0:50 - What is a microservice application?
5:50 - Painpoints of microservice applications
13:00 - eCommerce Microservice use cases
17:40 - Symfony PHP code is so well-suited for micro-services applications
19:48 - Examples of immediate return from microservices
23:45 - ‘Find a rep’ application
28:50 - Examples of long-term return from microservices
34:33 - Learning management systems and microservices
37:12 - Risks of using microservices
41:45 - How microservice applications help underserved communities
44:44 - Is AI impacting the future of microservice applications?