Gabe Schillinger, the music producer for names like Kendrick Lamar and Snoop Dogg, used to identify himself as "the guy who makes the music". Now though he's stepped into the roll as "the guy who helps artist make music". He wasn't able to sustain himself as simply an artist however, he saw that he had to become an artist in the marketing world. From taking people on emotional journeys through his music to helping people go on emotional journeys through his marketing, he's expressed his creativity all the way through