In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods.

Kelly Markus is the CVO at Hunters Point.

Here's what you'll hear about in this conversation:

• Experiential vs. traditional marketing ideas

• Examples of social media and public relations campaigns

• Advice to measure ROI during and beyond event delivery

Mentioned in this episode

• Kelly Markus on LinkedIn

• Hunters Point

• Vionic and Vivaia shoes

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-markus-roi-creativity