In this episode of Unleashing Genius, NetApp CMO Gabie Boko sits down with Rob Tiffany, Research Director at IDC and author of Saving the Earth with the Internet of Things, to discuss how technologies originally built for the world's largest organizations can help solve real-world problems in communities, NGOs, agriculture, environmental monitoring, and beyond. 

The discussion explores why simplicity often beats complexity, how organizations can avoid carrying old processes into new technology eras, and why ownership, automation, and practical execution matter more than theoretical possibilities. From flood monitoring and water management to AI adoption and infrastructure design, Rob shares lessons from a career spent building technology at global scale and applying those same ideas to challenges that affect people everywhere. 

The result is a conversation about turning ideas into action and ensuring technology creates value for the people it is intended to serve. 

Host: Gabie Boko

Produced By: Kenya Hayes

In this episode of Unleashing Genius, NetApp's Chief Marketing Officer, Gabie Boko, is joined by Izzie Rivers, CEO and Founder of Realm B2B and Founder of R-ai Technologies, to explore how AI is reshaping the way buyers find and trust a brand, and what it takes for marketers to stay visible and credible in a world where discovery increasingly happens inside an AI answer.

As large language models absorb more of the buyer journey, the strategies marketers built for search and owned properties are no longer enough on their own. Izzie draws on her experience advising B2B brands and building an AI-native platform for enterprise media planning and buying to examine what a modern content and media strategy actually requires, from feeding multiple AI and search engines simultaneously to understanding where paid media still delivers an edge that organic reach cannot.

Underneath both shifts is the same foundation this series keeps returning to: accurate, current, and well-governed data is what separates AI that performs from AI that guesses. For marketers navigating the move from traffic metrics to pipeline impact, this episode is a practical look at what it means to build brand and media strategy on infrastructure that AI systems, and the buyers they serve, can actually trust.

Host: Gabie Boko

Produced By: Kenya Hayes

In this episode of Unleashing Genius, Gabie Boko welcomes Jesse Evans, Principal Solutions Architect at Infor, a global leader in business cloud software specialized by industry, to discuss what happens when infrastructure stops working seamlessly in the background and starts affecting day-to-day operations.

As organizations scale healthcare workloads, deploy cloud-native applications, and manage AI workloads, the need for consistency and reliability becomes paramount. Drawing on Infor's healthcare applications running on Amazon EKS, the conversation examines how data access, storage efficiency, and infrastructure design directly influence performance and user experience.

The discussion focuses on what it takes to build environments that teams can rely on without hesitation. As AI becomes more deeply integrated into healthcare workflows, clean, consistently available data is becoming the foundation for innovation and better business outcomes.

Host: Gabie Boko

Produced By: Kenya Hayes

In the debut episode of Unleashing Genius, NetApp’s Chief Marketing Officer, Gabie Boko, is joined by Lisa Watts, Co-Founder and CEO of CREE8, to explore how creative teams keep work moving in real-time across distributed environments. 

Together, they examine the real-world pressures on workflows, including data access and movement. Lisa shares how her teams reduce bottlenecks and rethink data management to make real-time collaboration feel effortless.

In creative production, fast and reliable data access is essential. Drawing on CREE8’s experience, the episode shows what it takes to build consistent foundations for real-time collaboration at scale, helping organizations move from possibility to execution and deliver stronger creative outputs and better business results at scale. 

Host: Gabie Boko

Produced By: Kenya Hayes