On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile fitness training company has continued to grow, helping thousands of clients improve their fitness and their lives, no matter their age or ability.

This podcast episode navigates York's intense journey, starting from humble beginnings to servicing over 1,500 cities across the US, Canada, and the UK. Delving into York's unwavering commitment to fitness, family, and unrelenting persistence, listeners gain insight into the challenges, setbacks, and triumphs he encountered throughout the franchise's growth. Uncover York's leadership insights, coaching techniques, and the franchise's seamless international expansion. This podcast motivates and illuminates the path to success in fitness franchising.